by Dave Wendland A friend of mine recently consulted with a closet organizer, wardrobe coach, and personal shopper to enter her over-stuffed, cluttered closet and make some recommendations. At first, my friend was hesitant to have anyone look through her things and make decisions on what should stay and what should go. After all, many … Read More
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79. Laugh Out Loud – You’ll Get More Exercise than Frowning
By Steve Brester for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Laughing out loud has many benefits and it’s an easy thing to do. For one, laughing makes you happy. Let me explain some of the many health benefits and why laughing out loud is so good for you. Laughter triggers the … Read More
Front End, in Focus: Tips to Boost Pharmacy Front-End Sales
Written by and published in Elements magazine, July 8, 2014 Most pharmacists have detailed knowledge and quick access to information about their customers’ prescription purchases. Either from memory or with a few clicks, it’s easy to retrieve the month that Mr. Jones switched statins, or the brand of fibromyalgia medication Ms. Andersen prefers. That … Read More
5 Types of Independent Pharmacy Shoppers
Written by and published in Elements magazine, July 10, 2014 What types of people are shopping in your pharmacy’s front end? A recent study, Independent Pharmacy Shoppers: Who, What, and Why?, conducted by the Healthcare Distribution Management Association (HDMA) and Hamacher Resource Group, identified five categories of shoppers that frequent independent pharmacies. The efficient … Read More
How shelf placement impacts retail buyers, shoppers
by Jenny Kosek for Chain Drug Review In a multipart series during the balance of the year, our team will examine key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
77. Try a new way to motivate your team
By Brigitte Donato for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Motivating your team is something you need to do on a consistent basis, so you’re probably always looking for new ideas. A fun way to motivate your staff is through frie450dly competition. Does your team have sales goals? They probably already try … Read More
94. Stock products from local companies
By Julie Bonnell for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series With all the retail outlet choices available today, more and more consumers understand they can make a difference in their communities by shopping locally. They recognize that by shopping at local businesses, like your independent pharmacy, their dollars are more likely to … Read More
Onward and Upward
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column June/July 2014 There are six words that could stymie the growth of any organization, “That’s how we’ve always done it.” Of course nobody really believes that you can keep doing the same things over and over again expecting different results. Yet, it amazes me how … Read More
Party Planning for Retail
by Dave Wendland During a recent series of Continuing Education (CE) programs focused on the retail aspects of a drugstore operation, I challenged participants to think of the “guests” they are inviting to their store no differently than planning a party at their home. Here’s the process. The guest list. One of the first steps … Read More
Guiding Shoppers, Building Communities
When it comes to supporting shoppers who follow specialty diets, simplicity and visibility are keys to building loyalty and repeat sales. By Jenny Kosek for Grocery Headquarters Gluten-Free and Free From Handbook 2014 In January 2014, Roundy’s Supermarkets launched an in-store shelf-labeling system called “Health Keys.” Products that fell under one or more of 18 different … Read More