by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column December/January 2014 Too much, too little, too late. That’s what I’ve heard for years within the consumer healthcare industry. If you have too little inventory you risk lost sales. If you have too much inventory, you’ll need more of everything — more space, more transportation, … Read More
Author:
The professional pharmacist
By Dave Wendland Recent legislation enacted in California and the current movement within Washington, DC is moving the pharmacist closer and closer to becoming appropriately recognized as a “healthcare professional.” “But wait, Dave, everyone knows they are healthcare professionals. They are the most accessible, trusted, and well-educated among others that operate in the healthcare continuum.” … Read More
Product Packaging Involves More Than Meets the Eye
by Dave Wendland for Chain Drug Review April 18, 2014 In a multipart series during 2014 our team will examine key product attributes and marketing tactics from two different perspectives — the consumer/shopper and the retail buyer. Our hope is that retail and wholesale buyers and product manufacturers will benefit from an objective picture of … Read More
What Are You Doing?
by Dave Wendland for Drug Store News UpMarketing Blog April 21, 2014- Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” In this shtick, two performers stand together on stage. One begins performing a … Read More
A new tool for your business
Posted by Megan Moyer I’m excited to direct your attention to a new e-book from Upsher-Smith Laboratories, Inc. that we authored, that offers ideas and actions you can take to boost your business. The e-book is titled “Community Pharmacy: Foundation for the Future,” and it is a 30-page guide to improving your marketing strategies and some of … Read More
Back to the future
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column October/November 2013 While at a recent industry event, I found myself becoming rather sentimental and quite reflective. As a result, I decided to sift back through the editorials I have written over the years for E.L.F. Publications. I can’t believe my … Read More
2014 Diabetes Roundtable from Drug Store News
March 2014 – In December 2013, the Drug Store News Group hosted an exclusive roundtable discussion of leading pharmacy retailers and a select group of key vendors. Moderated by special guest Dave Wendland of Hamacher Resource Group, the panel tackled a wide range of issues, including implementation of the Affordable Care Act and how it will impact the practice … Read More
Turning Heads
by Dave Wendland for Drug Store News March 20, 2014 – Okay, I’ll admit it. I’m a fan of NBC’s “The Voice.” It’s not because of the variety of talent that graces the stage and tries to wow the judges and the general public, but rather because of the blind auditions. For those unfamiliar with this … Read More
Baby boomer women are a unique set of shoppers
by Jenny Kosek Baby boomer women aged 50+ own more than three fourths of our nation’s financial wealth. These women are the healthiest, wealthiest, and most active generation of women in history. They are an incredibly important market in the HBW/CPG space, contributing to 93% of all OTC sales. And they seem to love independents. Our … Read More
Is your technology solving the right problem?
by Shawn Theesfeld Your data’s organized. Your website’s great. Now you need to reach customers to let them know you’ve got it all together. What are the most effective ways to share what your business offers? Changing technology has given us more ways than ever to reach customers and provide them with opportunities to interact … Read More