By Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Are you buying the right amount? Every day you are probably approached by someone wanting to sell you something for your store. How do you know how much to buy? Sometimes if the deal looks too good to be … Read More
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A tale of two products: part one
by Dave Wendland During the 2014 National Community Pharmacists Association (NCPA) Annual Convention I had a wonderful opportunity to meet with two start-up health, beauty, and wellness product manufacturers. Both had identified independent pharmacy as the ideal segment for their launch, and both had prototypes available to share with attendees. However, the similarities stop there. … Read More
67. Identify your most productive categories
By John Brandl for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Knowing which categories are the most productive in your store can make a powerful impact on customer satisfaction and profit potential. Do you know which categories are succeeding in your pharmacy? To find out which categories are the most … Read More
83. Develop an online presence
By Shawn Theesfeld for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Your pharmacy has a great website. You have an active social media presence. But how is your online presence doing? An online presence is a cohesive integration of your website and social media, and essentially is your store’s online personality. … Read More
59. Use promotional aisles to engineer store traffic
By Nelson R. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series There’s an independent pharmacy in my neighborhood and their front-end is not laid out well. That sounds harsh, but as a professional in the industry, I’ve been in a lot of pharmacies, and while there may not necessarily be a magic … Read More
For consumers, value, not price, is paramount factor
By Megan Moyer for Chain Drug Review October 27th, 2014 In a multipart series throughout 2014, our team is examining key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column … Read More
89. Become the vaccination center for your community
By Gail K. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Since 2009, all fifty states have allowed pharmacists to administer select vaccines to patients. This sensible revision to healthcare policy continues to positively impact the communities served by independent pharmacies, and offer an ongoing opportunity for pharmacists to … Read More
Where’d that come from?
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column October/November 2014 It’s the law On November 27, 2013, President Obama signed into law the Drug Quality and Security Act (DQSA), which amends the Federal Food, Drug, and Cosmetic Act. Title II of this law establishes a timeline for entities involved in the pharmaceutical distribution … Read More
1. Train your staff in the art of add-on selling
By Julie Bonnell for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series We’ve all heard the joke about “Would you like fries with that?” Simple fact is, the statement works. Before there were meal deals that allowed you to order a complete meal by a number, “Would you like fries?” … Read More
44. Become active in your community
By Elizabeth R. for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Build your business through community involvement Most people choose which businesses they want to support, and be supported by, based on how that place makes them feel on a personal level. This most definitely includes their pharmacy. Some respondents to our Independent … Read More