A legacy brand broadening its base

April 17, 2024By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The hair care category is known for reinvention. Manufacturers update packaging, branding, and formulas as well as add to their product families often. Like other beauty categories, it’s important to innovate, keep up with trends, and stay on top of consumer preferences … Read More

Beauty benefits: Focus on ingredients

March 11, 2024By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Every year, HRG conducts a review of the new health, beauty, and wellness products released to identify trends and shifts in the market. There were 632 beauty and 302 wellness items that were launched in 2023 and the first three months of … Read More

Finding the bright side

February 26, 2024By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Marlene Wallach didn’t set out to develop a skin care line, but that’s where her journey has led her. The founder and CEO of Gleem Beauty spent nearly two decades at the helm of Wilhelmina Creative Models. While there, she worked closely … Read More

Three Improv Games To Get Your Team Out Of Their Comfort Zone

January 30, 2024By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com I believe that overcoming limitations is a noble cause. It promotes self-development and growth. Eleanor Roosevelt is credited with saying, “Do one thing every day that scares you.” Going beyond your limitations can sometimes be scary, but the good news is that no one has to … Read More

Trusting the process

January 15, 2024By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a mantra of “whatever goes on your body should be good enough to go in it,” the beauty brand Camille Rose has grown from offering homemade eczema cream to a multi-line, multi-million-dollar company. Camille Rose is predominantly a textured hair care … Read More

Retail finds itself lost in space

December 22, 2023By Views

by Dave Wendland, vice president strategic relations, for Drug Store News Let me harken back for a moment to the 1960s television show, “Lost in Space,” and its infamous one-liner, “Danger, Will Robinson!” As brick-and-mortar retailers adjust their operations to meet the demands of today’s shopper, there is a risk of becoming lost, and a real … Read More

A tiny container making a large impact

December 21, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To be able to tout that you have helped to avoid adding three tons of plastic to the ecosystem in a month is a noteworthy achievement. But Patrick Morrow, founder of Tini Naturals, has a goal to prevent no less than 100 … Read More

Beauty is in the brow

October 17, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing … Read More

Retail transformation via breakthrough innovation

October 2, 2023By Views

by Dave Wendland, vice president strategic relations, for Chain Drug Review There is an age-old adage that suggests that “he who hesitates is lost.” For as long as I can remember, this simply did not seem applicable to the retail industry. Sure, there were always a few who stuck their necks out with visions of … Read More