Trusting the process

January 15, 2024By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a mantra of “whatever goes on your body should be good enough to go in it,” the beauty brand Camille Rose has grown from offering homemade eczema cream to a multi-line, multi-million-dollar company. Camille Rose is predominantly a textured hair care … Read More

A tiny container making a large impact

December 21, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To be able to tout that you have helped to avoid adding three tons of plastic to the ecosystem in a month is a noteworthy achievement. But Patrick Morrow, founder of Tini Naturals, has a goal to prevent no less than 100 … Read More

Beauty is in the brow

October 17, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Twenty years ago, Billion Dollar Beauty founder Natalie Plain was working in Los Angeles as a television producer when an eyebrow shaping appointment resulted in newly defined brows that altered her appearance. Fascinated and excited by the transformation, she began producing … Read More

Making sun protection part of a daily routine

September 20, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News According to the American Academy of Dermatology Association, “protecting your skin from the sun can reduce your risk of developing skin cancer, sunburn, and premature skin aging like age spots, sagging, and wrinkles. If you’ve had skin cancer, sun protection can … Read More

The beauty segment is on the rise

August 21, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point … Read More

When passion fuels product development

July 10, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Standing out in the beauty category is no easy feat, but the Meraki brand has a clear differentiator: the hair care line is infused with crystals to provide additional benefits to what are already non-toxic and cruelty-free products. Thanks to the background of … Read More

Standing out using social media

June 12, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To say standing out in the beauty segment is tough is an understatement. There are the large, well-known, “legacy” brands and then a multitude of smaller brands with a variety of niches. Most smaller brands have to be savvy with their marketing … Read More

Taking healing into your own hands

May 22, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The origin story of Element Apothec is like many other entrepreneurial endeavors, a product was developed and the company created because the items that were available on the market didn’t meet the need. In the case of Element Apothec, CEO and co-founder, … Read More

Catering to men’s needs in skin care

April 19, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a focus on fragrance and men’s skin care, Judah Abraham, founder and CEO of Slate Brands, says the company’s goal is to bring innovative products to the market. Their first in-house brand, a men’s skin care brand, Insanely Clean, was launched … Read More