The inspiration for innovation

September 6, 2022By Inside Beauty Articles, Views

Product innovation is often driven by being unable to find a solution for a specific need. Two innovators discuss their inspiration and methods to continue innovating. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s no question innovation is a driver in retail. New, innovative products drive sales by … Read More

Using data to monitor trends, consumer behavior and inventory

August 17, 2022By Inside Beauty Articles, Views

Sales data is invaluable when it comes to planning. It’s a view into consumer behavior and trends and is crucial in inventory management. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty segment has had a tumultuous couple of years. The highly-contagious coronavirus forced stay-at-home orders and mask-wearing — … Read More

Love and makeup in kindness

July 12, 2022By Inside Beauty Articles, Views

Born from a belief of beauty is revealed, not applied, Kim Roxie started LAMIK Beauty to meet a need in the cosmetics market. As her vegan makeup line has grown, she has continued to prioritize engagement with the LAMIK community, giving back, and sustainability. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug … Read More

Packaging innovations for sustainability

June 28, 2022By Inside Beauty Articles, Views

Recent package innovations seem to revolve largely around more sustainable solutions. There are many examples in the personal care space with more to come. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News You don’t have to look far in the personal care space for innovative packaging. And the fact that … Read More

Capitalizing on cosmetics in grocery

May 16, 2022By Inside Beauty Articles, Views

Simplifying cosmetic resets not only minimizes the disruption to the department, it saves costs. Innovative fixtures, proven processes, and advanced merchandising tools offer grocers efficiencies that will positively impact their bottom line. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News When you think of grocery stores, cosmetics might not be … Read More

Delivering to consumer expectations

April 12, 2022By Inside Beauty Articles, Views

The O’Keeffe’s brand is rooted in solving challenging skin issues. Their philosophy is to be the last product a consumer turns to for skin care. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News O’Keeffe’s has leveraged their brand appeal and found success in channels where health, beauty, and wellness … Read More

Consumer feedback is driving innovation in skin care

March 17, 2022By Inside Beauty Articles, Views

Skin care is one of the largest beauty categories in drug and mass channels with a myriad of choices. Galderma and Sanofi provide targeted products and tools to make it easy for consumers to find solutions for their particular skin needs. Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Skin care … Read More

The burgeoning beauty supplement market

February 17, 2022By Inside Beauty Articles, Views

According to the 2021 CRN Consumer Survey on Dietary Supplements, supplements meant to improve skin, hair and nails are up 4% from 2020, moving ahead of heart health supplements on the list of popular supplement uses. By Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The beauty supplement market has grown by … Read More