Data is new cornerstone of assortments, planograms
by Colleen Volheim, category research & analysis manager, as seen in Chain Drug Review Assortment planning and the planogram development process have evolved, thanks to the availability of more robust data and feature-rich software platforms. At the same time, consumers’ heightened expectations of their shopping experience have shifted over the past five years, with more ways […]
The role of a data repository
by Dave Wendland, vice president strategic relations, for Drug Store News According to the Merriam-Webster dictionary, the definition of repository suggests that it is a place, building, or receptacle where things are or may be stored. However, when it comes to product information and data assets, the repository must not only provide storage and access […]
Perseve aims to provide luxury hair care formulas at affordable prices
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Perseve co-founder and CEO, Olivia Bae, dove into entrepreneurship at the tail end of the pandemic. After experiencing health issues that caused her to experience hair loss, she started to pay attention to the ingredients in the products she was using. “For […]
4 Elements Of Better Storytelling
by Dave Wendland, vice president strategic relations, as appeared in Forbes Agency Council In virtually every situation you encounter, you are a storyteller. Whether during internal meetings, client-facing conversations, or when you’re talking to your family, friends or neighbors, the power of your storytelling invites your audience on a journey. To make these occasions effective, […]
Discarding a one-size-fits-all pitch deck is imperative
by Jen Johnston, Sr. Marketing Project Manager & Content Architect, as seen in Chain Drug Review Consumer packaged goods salespeople, take note: In the competitive landscape of the retail shelf, where dozens, if not hundreds, of brands vie for limited space, you must convince retail buyers to take a chance on your product. Describing “why” […]
DSE believes in legacy brands with features, benefits that stand out
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a soft spot for legacy brands that have a focus on quality ingredients while addressing contemporary needs, DSE Healthcare Solutions, (DSE) has built a portfolio of OTC and beauty brands in the vitamin & dietary supplement, digestive health, and skin […]
For beauty resets, get an experienced vendor and the right tools
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Ensuring your vision comes to life in-store can be the most nerve-wracking part of a reset. Relying on installers or potentially inexperienced store staff who may be unfamiliar with your brand and don’t have your passion for the products can be cause for […]
Is intelligence becoming artificial?
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist Dispensing medications is no longer enough to sustain a profitable independent pharmacy. As prescription and dispensing costs have increased and reimbursement rates have declined, introducing expanded patient care services is necessary for retail pharmacies to not only fill a market void, but also improve […]
How To Take The A-I-M Approach To Leadership
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Much has been written about approaches to leadership and organizational effectiveness. None are necessarily incorrect; however, there is no one-size-fits-all approach, nor a magic pill. Rather, leadership begins with purpose or aim. While both of these words can be defined as “what one intends to accomplish […]
Retailers must keep pace with technological change
by Dave Wendland, vice president strategic relations, for Chain Drug Review Consumer behavior in the foreseeable future will likely continue to be shaped by economic uncertainty and access to new technological advances. Meanwhile, retailers will be met with a variety of competitive forces, ever-changing shopper preferences, retail media network evolvement, omnichannel demands, and the risks and […]