Don’t forget the individual shopper behind the aggregated data

May 23, 2023By Views

by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Sometimes it feels like our world revolves around data. Certainly, in retail, it can be easy to forget about the individual consumer behind the aggregated data attributes that have been collected about them. For instance, a few years ago when HRG was building … Read More

Taking healing into your own hands

May 22, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News The origin story of Element Apothec is like many other entrepreneurial endeavors, a product was developed and the company created because the items that were available on the market didn’t meet the need. In the case of Element Apothec, CEO and co-founder, … Read More

4 Elements Of A Standout Go-To-Market Pitch

May 18, 2023By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Preparation is critical when bringing a product to market or introducing it to a retailer — especially considering that most new products fail. From my 30-plus years of CPG experience and helping brands go to market, I have seen my share of triumphant, compelling pitch presentations … Read More

Catering to men’s needs in skin care

April 19, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News With a focus on fragrance and men’s skin care, Judah Abraham, founder and CEO of Slate Brands, says the company’s goal is to bring innovative products to the market. Their first in-house brand, a men’s skin care brand, Insanely Clean, was launched … Read More

Trends touchbase

February 20, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News It’s the time of year for predictions and trend forecasts and the beauty industry is no exception. Following are the perspectives of connections made through the Cosmetic Executive Women (CEW) organization — fellow member, Angela Umelo, cosmetic chemist, product developer and founder … Read More

Brainstorming More Effectively

February 15, 2023By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles and Procedures of Creative Thinking. Brainstorming, a process to foster creativity, was once touted as a … Read More

Creating customer engagement opportunities

January 23, 2023By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Customer engagement is a necessity, especially in the beauty segment where the number of companies vying for consumers’ dollars is incredibly high. Creating memorable experiences and meaningful interactions keeps a brand not only top of mind, but can also build loyalty and … Read More

Believing “nice and clean” can lead to a better future

December 29, 2022By Inside Beauty Articles, Views

by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Cleanlogic has a distinct purpose. Not only is the company committed to offering high-quality wellness products, but they have an equal focus on giving back and educating the greater public about those living with disabilities. The brand includes functional braille on … Read More

How to get ahead in the hair care category

November 29, 2022By Inside Beauty Articles, Views

Understanding consumer needs, choosing the best go-to-market strategy and continuing to innovate is a strong path to success. by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News For brands just starting out, the path into the shopping basket can take many routes. To get to market quickly, selling online can be … Read More