by Dave Wendland, vice president strategic relations, for Mass Market Retailers Sustainability is generally defined as the avoidance of the depletion of natural resources to maintain an ecological balance. The three principles forming its foundation are profit, people and the planet. In today’s market, a superior product is no longer enough to win a consumer’s … Read More
by Lisa Lopez, digital assets manager, for Chain Drug Review While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction. Many companies still struggle with … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News According to the American Academy of Dermatology Association, “protecting your skin from the sun can reduce your risk of developing skin cancer, sunburn, and premature skin aging like age spots, sagging, and wrinkles. If you’ve had skin cancer, sun protection can … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News There’s good news when it comes to the beauty category — sales are trending up. According to Accelerated Analytics — a company focused on helping brands improve their sales and inventory management by collecting, harmonizing, and then reporting on retail point … Read More
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Imagine yourself at the top of a black diamond ski hill with the tips of your skis hovering precariously over the edge. You have two choices: You can doubt yourself and your abilities and remain frozen in place, or you can trust yourself and lean forward. … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News Standing out in the beauty category is no easy feat, but the Meraki brand has a clear differentiator: the hair care line is infused with crystals to provide additional benefits to what are already non-toxic and cruelty-free products. Thanks to the background of … Read More
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News To say standing out in the beauty segment is tough is an understatement. There are the large, well-known, “legacy” brands and then a multitude of smaller brands with a variety of niches. Most smaller brands have to be savvy with their marketing … Read More
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist As the NCPA Digest (sponsored by Cardinal Health) has reported for the past several years, independent pharmacies are increasingly bolstering their web presence and introducing e-commerce. More than nine in 10 use Facebook to establish an interactive web presence with their patients and … Read More
by Dave Wendland, vice president strategic relations, as seen in Chain Drug Review It’s time for retailers — and their brand partners — to stop “trying harder” and start “trying differently.” Based on a report released by Coresight Research, “Retail Merchandising: Unveiling Hidden Gaps and Inefficiencies,” a lack of planogram compliance and ineffective localization continues … Read More
by Megan Moyer, corporate marketing manager, as seen in Mass Market Retailers Sometimes it feels like our world revolves around data. Certainly, in retail, it can be easy to forget about the individual consumer behind the aggregated data attributes that have been collected about them. For instance, a few years ago when HRG was building … Read More