Black Opal looks to create individualized experience for customers

July 9, 2021By Views

 By Megan Moyer, corporate marketing manager, as seen in Inside Beauty for Drug Store News Black Opal Beauty is not the type of company that stands still. In a recent interview with Desiree Rogers, CEO of Black Opal, she recounted the large number of initiatives currently underway at the company. It is nothing short of impressive. … Read More

The Importance of Balancing Resilience in Uncertain Times

April 22, 2021By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com March 21, 2021 Last year, companies found themselves faced with a daunting decision. Many struggled to implement tactics to build resilience into their organizations to survive short-term perils, while not losing sight of long-term strategies for an unknown future state. For some, this balance between short-term … Read More

Protecting the environment while building customer loyalty

January 16, 2021By Views

by Dave Wendland, vice president strategic relations, for Retail Environments Sustainability is most often defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. Informally, the three principles forming its foundation are profit, people, and the planet. A good product is no longer enough to win a consumer’s favor. … Read More

It’s Time For Innovation Or Stagnation

January 9, 2021By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com December 10, 2020 In October 2018, I wrote an article about the four components of effective collaboration: diversity, equality, energy and mobilization. With remote working now commonplace, I found myself challenged to imagine how the power of collaboration can facilitate effective revolutionary thinking from afar. True innovation often … Read More

Having the right offerings for unpaid caregivers is a challenge

December 31, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Serving the self-care consumer on a journey of recovery

November 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the … Read More

Identifying Potential Networking Intersections

October 26, 2020By Views

By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com September 25, 2020 Representing the interests of your agency has never been a 9-to-5 job. In fact, one never knows when your next interaction will result in a new business opportunity. More than three decades ago I wrote a short piece entitled “Is Your Net-Working?” This question … Read More

Consumers seeking to maintain their health are worth targeting

October 16, 2020By Views

By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care … Read More

Assortment planning when your ducks just won’t line up

October 1, 2020By Views

by Megan Moyer, senior marketing communications specialist, for Retail Environments It’s hard to plan around data points that keep moving. Merchandise space planners are challenged by vagaries of product availability, market demands, staff changes, and more. This year has certainly posed many challenges in nearly every aspect of life. The retail industry in particular has had … Read More

The new question for retailers: ‘Are you tracking?’

September 15, 2020By Views

By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review Product transparency is fast-becoming an industry standard — across virtually every channel. This visibility throughout the supply chain supports consumer preferences for locally sourced and/or ethically produced product, and allows manufacturers and distributors to proactively update progression and status as well as minimize … Read More