COMPETITIVE INTELLIGENCE

Make better decisions with comprehensive, accurate information

 You need to study your competitors to maintain or regain your edge. Gathering competitive intelligence can:

  • Inform strategies that stop your market share from shrinking or sales from declining
  • Reveal an unmet need or other opportunity to capitalize on — like launching a line extension or new items
  • Help identify the direction for package updates or rebranding of your products
  • Highlight where you need to divert more of your promotional dollars

Brands are not built in a vacuum. Understanding what other companies are doing is critical. You need competitive information to make the right decisions the first time. 

Some brands move forward without entirely understanding their competitors. However, without full knowledge of the competitive atmosphere, you can spend time and money unnecessarily and/or ineffectively.

There are the obvious factors to consider in your competitive analysis: differentiation, positioning, pricing, promotional spend, and placement strategies. There’s also more detailed information, such as ingredient comparison, visibility at shelf, packaging and claims, and retail penetration. And don’t forget social media presence and effectiveness, and determining influencers and advocates for other brands.

To make better decisions you need comprehensive, accurate information. Do you have one source that can provide you with all of this data and also tell you what it means and how to use it to your advantage? What if you could strategically partner with a team of experts in the retail supply chain?

Our ability to mine our primary data (in the health, beauty, and wellness industry), access industry-insider secondary sources of information (in all other industries), and thoughtfully and objectively interpret it, offers a one-stop solution to your competitive research needs. Being armed with accurate and up-to-date information will give you peace of mind that you have made the most informed decisions possible.

It’s worth a conversation to see if our resources are right for you. Contact us to schedule a no-pressure introductory meeting.