Develop a marketing plan for your independent pharmacy
By Megan Moyer, corporate marketing manager for the Profits in the Front End blog series A marketing plan is an important part of business planning. It maps out promotions, messaging, events, target market, and more. Dedicating the time to develop a plan is worthwhile because it provides direction for staff and guidance on where […]
Discarding a one-size-fits-all pitch deck is imperative
by Jen Johnston, Sr. Marketing Project Manager & Content Architect, as seen in Chain Drug Review Consumer packaged goods salespeople, take note: In the competitive landscape of the retail shelf, where dozens, if not hundreds, of brands vie for limited space, you must convince retail buyers to take a chance on your product. Describing “why” […]
HRG’s Director of Marketing Presents to Students at Carroll University
April 16, 2024 – Angela Nicloy, director of marketing for HRG, recently conducted a session, “Marketing in the Real World,” to undergraduate students as part of Adjunct Professor Dan Freschi’s Introduction to Business course, at the Sullivan School of Business at Carroll University in Waukesha, Wisconsin. Nicloy touched on the importance of knowing your audience […]
How To Use PR To Strengthen Your Brand
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Public relations can be a perfect tool to achieve this without great monetary investment. Contributing articles, speaking at industry events, cultivating relationships […]
HRG Offers Cost-effective Small-run Printing Services
Waukesha, Wisconsin – March 15, 2022 – HRG is opening its print shop to take new or existing customers’ small-run printing jobs. The company has two Ricoh Pro 7200 Color Digital Press printers, capable of economically handling print jobs of less than 10,000 pieces for businesses that are local or elsewhere in the United States. […]
HRG Completes Packaging and Display for PlantPure’s Plant-based Burritos
Waukesha, Wisconsin — August 5, 2021 — HRG recently designed print-ready packaging and a display box for PlantPure breakfast burritos. The frozen plant-based burritos come in three varieties: Smoky Country, Southwest, and Mushroom & Spinach. Using branding guidelines previously developed by HRG, the food packaging and displayer was created for use at brick-and-mortar retailers. The […]