20. Maintain good in-stock condition
by Kyle Lentz for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series The old saying for independent pharmacy stock levels is, “One for show and one to go.” That’s great for items that typically sell less than one unit per month per store, but what is your philosophy on the higher velocity items that […]
76. Develop a marketing plan
By Courtney T. for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series An essential part of any business plan is the marketing plan. While a business plan gives an organization direction, the marketing plan contains the tools to help the store move in that direction. A good marketing plan supports your store vision […]
38. Make a mistake – then learn from it
By Mary Hart for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series As a busy pharmacist, you may overlook your front-end. It’s easy enough to do when you generate over 90% of your business from your pharmacy counter. But it’s a mistake if you’re not paying attention to it. Front-end items are more profitable than prescriptions […]
58. Put shopping baskets near your pharmacy
By Megan Moyer for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series You want to provide a memorable shopping experience for your customers and make it easy for them to shop your store. In addition to your store layout, department adjacencies, product assortment and inventory levels, what else can you do to make […]
54. Attend a training seminar
By Courtney T. for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Can you guess what two words many employees dread hearing? If you guessed, “you’re fired,” sorry that’s incorrect. Correct answer: training seminar. For many, training seminars are synonymous with long, boring presentations full of information that goes in one ear and […]
21. Build your communication skills
By Mary Hart for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series What is communication? It is the process of transferring signals/messages between a sender and a receiver through various methods (written words, nonverbal cues, spoken words). It is also the mechanism we use to establish and modify relationships. If your staff has […]
39. Meet one new customer each day
By Megan Moyer for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series I’ll admit, when I read the title of this post, I thought, “how could a pharmacist meet one new customer each day?” But it doesn’t mean you have to hit the pavement or constantly go to community or networking events, there’s […]
4. Recommend products to improve customers’ health
by Aaron T. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Now more than ever, there are an enormous amount of over-the-counter (OTC) treatments to choose from. With all of the choices available, the decision-making process can be overwhelming for consumers. Most of the time, shoppers make decisions on […]
24. Mail birthday and special wish cards
by Julie Bonnell for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series In my visits to independent pharmacies, one thing that always stands out for me when I stop and talk to customers is the personal relationship they have with the pharmacist. When asked, “why do you come here?” the […]
14. Use colorful, professionally-printed signs to encourage impulse sales
Signs, signs, everywhere signs (at shelf) by Aaron T. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Signs are an important part of retail merchandising. They are a visual display tool that can highlight your front-end product offerings and draw attention to specific items you want to promote. Dynamic, […]