by Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy series Knowing how your customers shop your store is important to maximizing your sales in the front-end. Be aware of who is coming in and where they are going in your store. If you have more than one entrance, pay … Read More
99 Ways
23. Stock new items – the right ones
by Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy series New items are critical to growing your business. Regularly adding new-to-market products to your assortment keeps your inventory and selection fresh, and gives customers the impression that you are a progressive store that keeps up with trends. When you’re … Read More
27. Price wisely against competition
by Donna Boulieu for our 99 Ways to Make a Positive Difference in Your Pharmacy series Pricing wisely doesn’t mean pricing the lowest (which could equate to pricing yourself right out of business). A balance of lower margin competitively priced items, and higher margin less sensitive items is a strategy that can satisfy your customers … Read More
19. Develop a customer loyalty program
by Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy series You have a variety of shoppers. You definitely want to keep them all coming back, and a loyalty program will help you do just that. To begin, you need to know who is shopping your store. Information you capture about … Read More
52. Encourage full-store shopping
by Tom Boyer for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series In order to maximize profits in your store, you should encourage full-store shopping. What do I mean by full-store shopping? When we conduct continuing education (CE) sessions, we often talk about “four-corner exposure.” The goal should be to expose your customer … Read More
57. Develop a healthcare information center
by Cari Sass for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series There are so many ways independent pharmacies can differentiate themselves from their competitors. We all know service is chief among them, which includes the personal relationships you can build with patients. You can strengthen relationships and build loyalty with new and … Read More
22. Implement planograms — part one
By Kyle Lentz for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series This is part one of a two-part blog series covering how HRG builds their planograms and why it’s important for independent pharmacies to follow them to maximize profits. Implementing planograms assures that you have the right mix of products, in the … Read More
40. “Shop” the aisles
by Tom Boyer for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series As a business owner, it’s important you know your operation inside and out. That includes viewing your store through the eyes of your customers. Considering your customers’ perspective of your pharmacy can give you insights that can be helpful to improving … Read More
12. Reward employees for spectacular customer service
by Cari Sass for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series Spectacular customer service has become a goal for many retailers. There are many shopping options out there, including similar stores, nearby locations, comparable prices, identical product offerings, not to mention your online competition. Your staff and how they interact with your … Read More
86. Have an open-house
by Megan Moyer for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series A great way to show appreciation for your customers as well as attract new ones to your store is to hold an open house. It can be as simple or elaborate as you’d like. If you’re having an open house as a … Read More