From the desk of Julie Massey, visual assets manager Over the years of working at HRG, I’ve been asked to explain what a high-quality image is and why it should be important to manufacturers. I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it … Read More
Make shoppers’ online experience as close as possible to being in store
From the desk of Julie Massey, visual assets manager When it comes to beauty products – specifically cosmetics and nail care – there’s a different standard for effectively photographing them so the online experience comes as close as possible to the in-store. Because cosmetics are applied to prominent and delicate features, it’s important for most users … Read More
Your brand is the star in glamour images
From the desk of Julie Massey, visual assets manager I mentioned in my previous post that glamour photographs (also known as beauty shots) of your product are essential for your marketing materials. Because these images are for use in materials you create, you have more creative license to depict your product in a manner that is … Read More
High-quality images are a must!
From the desk of Julie Massey, visual assets manager The reality of the omnichannel marketplace is that you have to be more diligent than ever to make sure your product images are of the highest quality everywhere they appear in order to protect the integrity of your brand. And because there are multiple places product photos … Read More