High-quality images are a must!

June 23, 2017By Behind the Shelf Blog, Brand Marketing, From the desk of

From the desk of Julie Massey, visual assets manager

The reality of the omnichannel marketplace is that you have to be more diligent than ever to make sure your product images are of the highest quality everywhere they appear in order to protect the integrity of your brand. And because there are multiple places product photos are used, you should be prepared with a variety of high-quality images suited for each medium.

  • Print ads
  • Free-standing inserts (FSIs)
  • Store flyers
  • Direct mail pieces
  • Shelf signs
  • Small, medium, and large displaysQuality images are a must
  • Exhibit backdrops
  • Marketing collateral – brochures, placards, signage
  • Your website and social media sites
  • Retailer and blogger websites
  • Third-party seller web sites
  • Online advertisements

It’s worth the investment to have professionals that are experts in their field take your product line images because they understand the many uses they may be applied to, as well as how to best showcase your brand. There are some considerations to what works best in the various mediums. Your chosen photography studio should be aware of those tricks and/or techniques.

For your own marketing purposes, it is best to have what are often known as “glamour” shots of your product. These images are designed to show off your product(s) in a setting that enhances your product’s appeal or helps tell a story. They could show the product(s) in use, utilize softer lighting, or feature the brand in the midst of a decorative setting. The goal is to show and strengthen your brand’s personality and consumers’ perception.

In follow-up posts I will discuss some of the custom client photography we have directed and how it helped elevate the brand.