As seen in Grocery Headquarters, September 1, 2015 By Kyle Lentz By offering prescription services, over-the-counter solutions and nutritional support by way of food offerings, grocers can become the go-to outlet for those suffering from diabetes. When a customer with diabetes plans a trip to the grocery store, do planned purchases include blood glucose strips, lancets, … Read More
Taxonomy: Streamlining the online experience
As seen in “My Turn” in Chain Drug Review, August 24, 2015 By Kyle Lentz Taxonomy is the second topic in a six-part series that explores technology and how it helps consumers manage their health and wellness. Additional subjects in the series will focus on the user experience, the power of images, social media and mobile health, … Read More
Gaining a foothold in a new retail channel
by Steve Choate When was the last time you started a home improvement project without first understanding the needed enhancements or looking at instructions/directions on how to complete the repair? Being a stereotypical male, I usually do not read instructions before tackling a project. This often results in the wrong approach and additional trips to the store. … Read More
Nobody Said It Was Easy
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column September/October 2015 In a popular song released several years ago by the group Coldplay, called “The Scientist,” Chris Martin sings of a relationship gone sideways. But I believe the song has a message that applies to any situation where a path … Read More
Leaders come in all shapes and sizes
By Dave Wendland for Drug Store News October 15, 2015 Leadership is defined as the action of leading a group of people or an organization. Perhaps I’m hyper-aware of leadership styles. Our company has been undertaking a project to identify future leaders and position our organization for continued growth. You certainly cannot turn on a news … Read More
What do mega-mergers mean for our industry?
by Dave Wendland It is largely considered a good sign for the economy and economic growth when mergers and acquisitions (M&A) activity picks up. And so far 2015 has been the most active year since the Great Recession. Certainly we are seeing indications that the big will continue to get bigger across a variety of … Read More
Invitation not required
By Dave Wendland for Drug Store News August 17, 2015 “Eighty percent of success is showing up,” according to Woody Allen. So what does Mr. Allen know about consumer healthcare at retail? Evidently, he knows a great deal. Examining recent and upcoming industry trade events, I would say this may be one of the best in … Read More
Retail can be very puzzling
By Dave Wendland for Drug Store News April 21, 2015 Nothing could be truer in today’s ever-challenging consumer healthcare market than the immortal words of Yogi Berra, “If you don’t know where you’re going, you might end up someplace else.” I often use the analogy of puzzle-making when I moderate strategy sessions with clients. Why? Because … Read More
Three Steps to Building an Effective Strategy
By Dave Wendland Many companies seem stuck when it comes to developing their go-to-market strategy. Often it’s the result of having too many chefs in the kitchen who don’t seem to agree on direction, because they fear the unknown, or are unwilling to budge from the status quo (a.k.a. “safety net”). Sure there are countless … Read More
Variety of factors exert influence on consumers
by Cari Sass for Chain Drug Review January 5, 2015 In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final … Read More