Product attributes impact buyers, shoppers

September 9, 2014By Industry Intuition, Views

by Jenny Kosek for Chain Drug Review August 25, 2014 In a multipart series during 2014, our team will examine key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More

Standing room only

September 8, 2014By Future of Retail, Views

by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column April/May 2014 One of life’s annoyances I have little patience for is the recorded message I receive when phoning a cable company or utility: “Due to unexpected call volumes, we are experiencing extended wait times. Your call is important to us and we appreciate your … Read More

Can’t we just get along?

August 5, 2014By Industry Intuition, Views

by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column February/March 2014 Is the art of effective negotiation, collaboration, cooperation, and compromise lost forever? That question was posed by a fellow passenger seated adjacent to me during a recent flight. The question is one that I have struggled with — especially last October as Congress … Read More

Onward and Upward

July 12, 2014By Industry Intuition, Views

by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column June/July 2014 There are six words that could stymie the growth of any organization, “That’s how we’ve always done it.” Of course nobody really believes that you can keep doing the same things over and over again expecting different results. Yet, it amazes me how … Read More

Guiding Shoppers, Building Communities

July 8, 2014By Industry Intuition, Views

When it comes to supporting shoppers who follow specialty diets, simplicity and visibility are keys to building loyalty and repeat sales. By Jenny Kosek for Grocery Headquarters Gluten-Free and Free From Handbook 2014 In January 2014, Roundy’s Supermarkets launched an in-store shelf-labeling system called “Health Keys.” Products that fell under one or more of 18 different … Read More

Say What?

June 17, 2014By Brand Marketing, Views

by Dave Wendland for Drug Store News UpMarketing blog Some suggest that the art of effective communication has been lost forever. We are living in a world of instantaneous, rapid-fire communication. I fear that our desire to respond rather than reflect has resulted in a society that spends more time trying to clarify rather than … Read More

Invenstories

June 1, 2014By Industry Intuition, Views

by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column December/January 2014 Too much, too little, too late. That’s what I’ve heard for years within the consumer healthcare industry. If you have too little inventory you risk lost sales. If you have too much inventory, you’ll need more of everything — more space, more transportation, … Read More

Product Packaging Involves More Than Meets the Eye

May 5, 2014By Brand Marketing, Views

by Dave Wendland for Chain Drug Review April 18, 2014 In a multipart series during 2014 our team will examine key product attributes and marketing tactics from two different perspectives — the consumer/shopper and the retail buyer. Our hope is that retail and wholesale buyers and product manufacturers will benefit from an objective picture of … Read More

What Are You Doing?

April 28, 2014By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing Blog April 21, 2014- Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” In this shtick, two performers stand together on stage. One begins performing a … Read More