by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column October/November 2014 It’s the law On November 27, 2013, President Obama signed into law the Drug Quality and Security Act (DQSA), which amends the Federal Food, Drug, and Cosmetic Act. Title II of this law establishes a timeline for entities involved in the pharmaceutical distribution … Read More
Industry eVENTS
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column August/September 2014 I was recently pondering whether it would be possible to achieve the same level of industry connectivity and productivity if annual industry events were conducted via the Internet? In other words, sponsoring organizations would host eVENTS. Having attended a series of events … Read More
e-OTC Concept Can Aid in Rx-to-OTC Switches
As seen in Pharmacy Times September 12, 2014 As more prescription products make the switch to OTC status, pharmacists and patients may see a new option for ensuring optimal treatment: the e-OTC drug. The e-OTC drug concept has its roots in a 2012 FDA initiative regarding prescription-to-OTC switches. The initiative, called the Non-Prescription, Safe-Use, Regulatory Expansion (NSURE), … Read More
Product attributes impact buyers, shoppers
by Jenny Kosek for Chain Drug Review August 25, 2014 In a multipart series during 2014, our team will examine key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
Standing room only
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column April/May 2014 One of life’s annoyances I have little patience for is the recorded message I receive when phoning a cable company or utility: “Due to unexpected call volumes, we are experiencing extended wait times. Your call is important to us and we appreciate your … Read More
Can’t we just get along?
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column February/March 2014 Is the art of effective negotiation, collaboration, cooperation, and compromise lost forever? That question was posed by a fellow passenger seated adjacent to me during a recent flight. The question is one that I have struggled with — especially last October as Congress … Read More
How shelf placement impacts retail buyers, shoppers
by Jenny Kosek for Chain Drug Review In a multipart series during the balance of the year, our team will examine key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
Onward and Upward
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column June/July 2014 There are six words that could stymie the growth of any organization, “That’s how we’ve always done it.” Of course nobody really believes that you can keep doing the same things over and over again expecting different results. Yet, it amazes me how … Read More
Guiding Shoppers, Building Communities
When it comes to supporting shoppers who follow specialty diets, simplicity and visibility are keys to building loyalty and repeat sales. By Jenny Kosek for Grocery Headquarters Gluten-Free and Free From Handbook 2014 In January 2014, Roundy’s Supermarkets launched an in-store shelf-labeling system called “Health Keys.” Products that fell under one or more of 18 different … Read More
Say What?
by Dave Wendland for Drug Store News UpMarketing blog Some suggest that the art of effective communication has been lost forever. We are living in a world of instantaneous, rapid-fire communication. I fear that our desire to respond rather than reflect has resulted in a society that spends more time trying to clarify rather than … Read More