By Dave Wendland for Drug Store News August 17, 2015 “Eighty percent of success is showing up,” according to Woody Allen. So what does Mr. Allen know about consumer healthcare at retail? Evidently, he knows a great deal. Examining recent and upcoming industry trade events, I would say this may be one of the best in … Read More
20/20 Vision
By Dave Wendland for Drug Store News July 16, 2015 My father offered numerous pearls of wisdom that have helped shape who I am today. One such nugget is apropos as we look at the future of our ever-changing industry, “You can’t move forward effectively if you spend your time only looking in the rearview mirror.” … Read More
Words Motivate, Actions Inspire
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column May/June 2015 Today’s fiercely competitive marketplace requires the best talent combined with outstanding solutions, making leadership essential. In my most recent Healthcare Distributor column, I shared my views of the decision-making process and how the best leaders have excelled. In this column, … Read More
Tough Decisions Take Courage
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column March/April 2015 If decision-making was easy, everyone would do it. What’s so hard about decision-making? It’s tough because it requires discipline, experience, patience, empathy, and courage. I’m going to briefly describe traits of effective decision-makers and share a few examples of success. DisciplineMaking … Read More
Retail can be very puzzling
By Dave Wendland for Drug Store News April 21, 2015 Nothing could be truer in today’s ever-challenging consumer healthcare market than the immortal words of Yogi Berra, “If you don’t know where you’re going, you might end up someplace else.” I often use the analogy of puzzle-making when I moderate strategy sessions with clients. Why? Because … Read More
Variety of factors exert influence on consumers
by Cari Sass for Chain Drug Review January 5, 2015 In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final … Read More
Meeting-ful vs. Meaningful?
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column January/February 2015 Recently, our art director commented that he no longer plans to attend meetings that are not meaningful. It reminded me of a frustration that my father once shared many years ago when he stated, “Meetings with an outcome focused … Read More
Rub some dirt on it
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column December 2014/January 2015 Although I don’t actually recall my father or mother ever using the phrase, “Rub some dirt on it,” I’m sure many readers can attest to such encouragements. Honestly, I haven’t heard it lately, and admittedly, I never encouraged my own children to … Read More
Shopper “in” sites
By Dave Wendland for Drug Store News January 8, 2015 It wasn’t terribly long ago that a merchant could literally locate a storefront, hang a shingle, stock some merchandise, and claim themselves a retailer. Oh my how times have changed. There are many “in” sites to be considered. This post serves to examine where today’s shopping … Read More
In brand marketing, relevance to consumer is critical
by Jenny Kosek for Chain Drug Review December 9, 2014 In a multipart series during 2014, our team is examining key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column, … Read More