Big data. Big deal.

March 22, 2013By Data Analysis and Management, Views

by Dave Wendland for Drug Store News UpMarketing blog March 22, 2013 In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just … Read More

New Year revelations

January 10, 2013By Future of Retail, Views

by Dave Wendland for Drug Store News UpMarketing Blog January 10, 2013 If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action. And if you are like a lot of other people, you’re … Read More

3-2-1, Launch!

September 7, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More

Avoiding Costly Mistakes with Research

September 5, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 You have a new and exciting opportunity afoot: selling to a new target market, introducing a new product or considering new distribution channels domestically or abroad. But questions abound. What’s the revenue potential and how much market share can you gain? How do consumers shop … Read More