Migratory shopper paths part 1 of 2

October 18, 2013By Industry Intuition, Views

by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column April/May 2013 As Yogi Berra said, “You can observe a lot by watching.” Think how much more easily research around drugstore shopper marketing and the “moments of truth” as a consumer reaches the shelf could be accomplished if we simply observed … Read More

Can you keep a secret?

October 2, 2013By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing blog October 2, 2013 Abraham Lincoln is said to once have quipped: “It’s not me who can’t keep a secret. It’s the people I tell that can’t.” But secret-keeping in business is no joke. According to Symantec, theft and misappropriation of trade secrets, customer lists and other … Read More

Get ready to tie one on

September 15, 2013By Views

by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column February/March 2013 Let’s face it, times they have a-changed. As I look around our industry and compare it to years gone by, I can confidently say that we have become a laid back society. It so happens one of my brothers-in-law … Read More

NSAID concerns lead pain sufferers to external remedies

September 9, 2013By Industry Intuition, Views

by Jenny Kosek for Chain Drug Review September 9th, 2013 America is a nation in pain. Over 100 million Americans suffer from chronic pain, and the annual cost of health care for pain (including disability days and lost wages and productivity) is estimated at between $560 billion and $635 billion. Consequently, it’s not surprising that … Read More

Retailers should appeal to all the senses

August 19, 2013By Industry Intuition, Views

by Amy Kasza for Chain Drug Review August 19th, 2013 Offering fast-moving consumer goods such as cold beverages, magazines, candy, gum and mints at checkout is the tried-and-true formula for ensuring quick turns on low-margin items with high consumer demand. Chain drug stores have traditionally offered a predictable and low-maintenance assortment of merchandise that reliably … Read More

It’s time for a vision test

August 5, 2013By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing blog August 5, 2013 One of my favorite Japanese proverbs states: “Vision without action is a daydream. Action without vision is a nightmare.” So is it true that all leaders have vision? Or put another way, can leaders be effective without vision? My instincts suggest that a … Read More

Challenge of navigating overcrowded store shelves

April 22, 2013By Future of Retail, Views

by Dave Wendland for Chain Drug Review April 22nd, 2013 It’s been said that if you don’t know where you are going, any road will take you there. Change the word “road” to “aisle” and you have the retail world’s equivalent of the familiar adage. When visiting an unfamiliar store, consumers need a visual road … Read More

Retailers Boost In-store Clinics to Draw Traffic

April 11, 2013By Industry Intuition, Views

As featured in Retail Leader April 2013 – Shoppers can kill time many ways while waiting for their number at the deli counter or hot food bar: They can cruise the cleaning aisle, scope out deals on boneless chicken breasts or, in increasing numbers of stores, visit an in-store clinic for a quick cholesterol check… Read … Read More

Dart and science

March 25, 2013By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing blog March 25, 2013 “The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management. Ironically, Einstein also said “if we knew what it was we were doing, it would not … Read More