by Jenny Kosek for Grocery Headquarters 2014 Nonfoods Handbook February 4, 2014 — The battle for shelf space is raging on and for grocers with limited room in their general merchandise and health and beauty care departments, deciding which new products to bring in, which items stay and which should be replaced is growing increasingly difficult … Read More
Gold Medal Performance
By Dave Wendland for HealthCare Distributor December 2012/January 2013 — Many of us marveled over the summer months at the incredible talent and skill of the remarkable Olympians representing their respective countries with pride. As I watched their unflappable grace when facing incredible competition, perseverance as they were met with obstacles and challenges, and the … Read More
Migratory shopper paths part 2 of 2
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column June/July 2013 In the previous issue of HealthCare Distributor, I used this column to describe the first of several shopping patterns through the persona of birds. This issue I introduce three additional species and their shopping characteristics. If you haven’t already … Read More
What goes around comes around
by Dave Wendland for Drug Store News UpMarketing Blog December 2, 2013 — I can hardly believe that I will once again have the distinct honor of facilitating a discussion with an impressive panel of industry leaders from both the retail and supplier side in this, my tenth appearance as moderator of Drug Store News’ … Read More
Pause and Effect
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column August/September 2013 In our frenetic, rapid-fire world, the pressure of providing an instant response is always upon us. With smartphones, iPhones, Twitter, Facebook, and Tumblr literally at our fingertips, it’s easier than ever to reflexively reply. But what effect does this … Read More
Retailers, suppliers will benefit by giving data its due
by Megan Moyer for Chain Drug Review November 25th, 2013 Should companies consider data an asset? Recognizing the value of translating big data into something meaningful that informs product, marketing, customer service, distribution, sales, and operations decisions has been a hot topic this year. Managing this “good” data rather than disparate data can have a … Read More
Shopper Preferences Drive Front-end Purchases
by Megan Moyer, as seen in Healthcare Distributor magazine April/May 2013 When a product is in development, meeting the needs of consumers is a foremost consideration. This principle also applies when planning product assortments for pharmacy front-ends. Because shoppers rely on multiple retailers to meet their health and wellness needs, and thanks to personalized technology-enabled connections, consumers are accustomed to retailers connecting with them as … Read More
Migratory shopper paths part 1 of 2
by Dave Wendland, as seen in Healthcare Distributor magazine, Out of the Box column April/May 2013 As Yogi Berra said, “You can observe a lot by watching.” Think how much more easily research around drugstore shopper marketing and the “moments of truth” as a consumer reaches the shelf could be accomplished if we simply observed … Read More
Can you keep a secret?
by Dave Wendland for Drug Store News UpMarketing blog October 2, 2013 Abraham Lincoln is said to once have quipped: “It’s not me who can’t keep a secret. It’s the people I tell that can’t.” But secret-keeping in business is no joke. According to Symantec, theft and misappropriation of trade secrets, customer lists and other … Read More
Pharmacies can build loyalty by embracing wellness
by Jennifer Johnston for Chain Drug Review September 30th, 2013 The retail consumer shift toward wellness is well under way. Hamacher Resource Group and several leading trade associations spotted this emerging trend years ago and changed the term “health and beauty care” (HBC) to “health, beauty, and wellness” (HBW) in everything they produced. These days, … Read More