Planogram books and merchandising guides

February 22, 2019By Behind the Shelf Blog, Brand Marketing, Focus on Fixtures, From the desk of

  From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series We have a number of ways we can help stores, brands, and even wholesale distributors in their efforts to update departments and set or reset store fixtures. In addition to project management and creating the fixture planograms, product planograms, and … Read More

Branding Starts With Consistency

January 3, 2019By Brand Marketing, Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 27, 2018For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is formed.For this article, I will examine three of the many elements that can … Read More

Resolution: Create materials for consumer education

October 16, 2018By Behind the Shelf Blog, Brand Marketing, Resolutions

By Megan Moyer, senior marketing communications specialist I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated in the waiting … Read More

A product’s earning potential is about the long haul

September 28, 2018By Brand Marketing, Views

By Jen Johnston, CHHC, as seen in Chain Drug Review A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully considering the product’s … Read More

Actions Speak Louder Than Awards: The Importance Of Building Campaigns With Purpose

September 5, 2018By Brand Marketing, Views

by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com August 1, 2018 Have you noticed? Companies seem to be switching to rely more on smaller, boutique agencies that focus on client needs rather than on building an additional bookshelf for their next marketing award. Now, before you jump through your computer screen or send me … Read More