HRG Wins Communicator Award for Colgate Total Multi-wave Direct Mail Campaign

June 9, 2020By Brand Marketing, News

Waukesha, Wisconsin – June 9, 2020 – Hamacher Resource Group, Inc. (HRG) has won a Communicator Award of Distinction in the marketing/promotion category for a Colgate Total® three-wave direct mail campaign to relaunch the Total toothpaste line to independent pharmacies. Sarah Stluka, business director at Salelytics, is the engagement and strategy director over the Colgate … Read More

Resolution: Commit to educating healthcare providers about your brand

October 16, 2019By Behind the Shelf Blog, Brand Marketing, Resolutions

By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read More

Resolution: Test my brand message

August 6, 2019By Behind the Shelf Blog, Brand Marketing, Resolutions

By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read More

3 steps to writing a mission statement for your independent pharmacy

July 1, 2019By Brand Marketing, Focus on the Pharmacy Front End Blog, Resources focused on Independent Pharmacy

By Jen Johnston, CHHC, senior marketing services account manager Many independent pharmacies do not have a formal mission statement. Perhaps your pharmacy never got around to it, or maybe it was an intentional decision because you didn’t think it was necessary. A mission statement formalizes your goal for your store and unifies staff so they … Read More

Resolution: Start a sampling program

June 18, 2019By Behind the Shelf Blog, Brand Marketing

By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Have you been resisting putting together a sampling program for your product? It may be time to change that. Consider these stats: Eighty-one percent of consumers say that if they received a sample and liked the product, they would buy it, according to … Read More