Resolution: Trade in my routine trade event schedule

By Angela Pinkstaff, director of business development, for the Resolutions blog series  It happens to all of us – we aren’t even halfway through the next year’s event planning when “trade show dread” starts creeping up. Of course, there are always shows we love to attend, when we get to catch up with colleagues and friends from […]

Custom Cosmetics Planograms

From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series A large facet of the fixture coordination services we offer is fixture planograms, however, we also can offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands and retailers […]

Resolution: Create materials for consumer education

By Megan Moyer, senior marketing communications specialist, for the Resolutions blog series I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated […]

User-friendly fixture planograms

From the desk of Kelly Zygowski, junior category analyst, for the Focus on Fixtures blog series We have a long history of creating HBW planograms featuring a data-driven assortment for independent pharmacies to help them serve their customers and increase profitability in their front ends. A few years back, this expertise was employed to help […]

Resolution: Partner with non-competing brands

by Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series  I smile ear to ear every time I see non-competing brands working together. It’s called collaborative marketing, and I love the definition in this Forbes article: “Collaborative marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence.” It’s […]

Expert Space Planning

From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space planning is a term that is often associated with optimizing the store layout for sales. That means departments, displays, and products are placed in ideal areas so customers can easily find and […]

Smart brands and retailers can use recovery or wellness plans to help shoppers buy more

Posted by on Aug 15, 2018 in Behind the Shelf Blog, Brand Marketing

by Jen Johnston, CHHC, senior marketing services account manager  I was very impressed recently with the Earth Mama® Organics brand by how they connect with their primary shopper – soon-to-be moms and new moms. One of the ways they do this is by offering two sets of plans on their website that appeal to this […]

Aim, Ready, Fire: Three steps to meaningful research

Posted by on Jul 31, 2018 in Brand Marketing, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, May/June 2018 To advance virtually any business initiative, effective market research is critical. Too often this step is overlooked or shoddily conducted, resulting in less than ideal outcomes. Time spent adequately preparing can increase the likelihood of success and eliminate significant angst and […]

Resolution: Study my brand competition

Posted by on Jul 27, 2018 in Behind the Shelf Blog, Brand Marketing

by Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series  When was the last time you took a good, thorough look at competitors to your health, beauty, or wellness (HBW) brand? Perhaps you did a SWOT analysis when you first launched, however new competitors come into the market every year. Furthermore, old competitors often […]

Keeping the end in mind

Posted by on Jun 21, 2018 in Brand Marketing, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, November/December 2017 It was Lewis Carroll in the Alice in Wonderland Through the Looking Glass book that said, “If you don’t know where you’re going, any road will get you there.” I personally like Yogi Berra’s twist on the phrase, “If you don’t […]