3 steps to writing a mission statement for your independent pharmacy

July 1, 2019By Brand Marketing, Focus on the Pharmacy Front End Blog, Resources focused on Independent Pharmacy

By Jen Johnston, CHHC, senior marketing services account manager Many independent pharmacies do not have a formal mission statement. Perhaps your pharmacy never got around to it, or maybe it was an intentional decision because you didn’t think it was necessary. A mission statement formalizes your goal for your store and unifies staff so they … Read More

Resolution: Start a sampling program

June 18, 2019By Behind the Shelf Blog, Brand Marketing

By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Have you been resisting putting together a sampling program for your product? It may be time to change that. Consider these stats: Eighty-one percent of consumers say that if they received a sample and liked the product, they would buy it, according to … Read More

Robust websites to facilitate the fixture setting or reset process

March 29, 2019By Behind the Shelf Blog, Brand Marketing, Focus on Fixtures, From the desk of

  From the desk of Holly Jablonowski, project manager, for the Focus on Fixtures blog series A very efficient, streamlined solution or ongoing, seamless delivery of replacement or missing pieces that are often requested as part of a fixture reset, is a custom website. We worked with a retail chain to update their beauty department, handling their … Read More

Planogram books and merchandising guides

February 22, 2019By Behind the Shelf Blog, Brand Marketing, Focus on Fixtures, From the desk of

  From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series We have a number of ways we can help stores, brands, and even wholesale distributors in their efforts to update departments and set or reset store fixtures. In addition to project management and creating the fixture planograms, product planograms, and … Read More

Branding Starts With Consistency

January 3, 2019By Brand Marketing, Views

By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 27, 2018For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is formed.For this article, I will examine three of the many elements that can … Read More