By Julie Bonnell, vice president operations As we learned during our annual review of the Skin Care category, the facial & body acne medications subcategory experienced a high growth rate of 4.0% in terms of profit and dollars in the independent pharmacy channel1. Acne creams, gels, lotions, and patches is a lucrative segment with an average … Read More
By Megan Moyer, senior marketing communications specialist I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated in the waiting … Read More
From the desk of Kelly Zygowski, junior category analyst, for the Focus on Fixtures blog series We have a long history of creating HBW planograms featuring a data-driven assortment for independent pharmacies to help them serve their customers and increase profitability in their front ends. A few years back, this expertise was employed to help … Read More
By Jen Johnston, CHHC, senior marketing services account manager I smile ear to ear every time I see non-competing brands working together. It’s called collaborative marketing, and I love the definition in this Forbes article: “Collaborative marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence.” It’s a tactic … Read More
By Beth Maas, human resource manager People make your business. Would you agree? It’s you and your staff that bring people back to your store, not the products on the shelves. A good shopping experience has a lot to do with how the customer feels after leaving your store, and how they feel is largely … Read More
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space planning is a term that is often associated with optimizing the store layout for sales. That means departments, displays, and products are placed in ideal areas so customers can easily find and … Read More
By Colleen Volheim, category research manager We recently completed our research into categories driving growth in independent pharmacies, drilling down to the segment level to understand where the unit sales are growing by comparing the past three years (2015, 2016, and 2017). The good news is there are 11 categories that have segments increasing in … Read More
by Dave Wendland, vice president, strategic relations, for the Resolutions blog series Regardless of industry or profession, there is an association for nearly everything. In fact, there are about 100,000 registered trade associations within the United States alone, often going by an acronym for brevity (see why in the examples listed below). And, chances are, … Read More
From the desk of Dawn Vogelsang, president, for the Focus on Fixtures blog series Since 2014, HRG has been building on existing services to address fixture coordination within the retail industry. Our proclivity to listen to our clients’ issues to get to the heart of the problem and/or opportunity and open our minds to all … Read More
by Jen Johnston, CHHC, senior marketing services account manager I was very impressed recently with the Earth Mama® Organics brand by how they connect with their primary shopper – soon-to-be moms and new moms. One of the ways they do this is by offering two sets of plans on their website that appeal to this … Read More