by Jenny Kosek If you’re going to a trade show or a large-scale buyer’s meeting, you need to set a scene that tells everyone what your product is, what your brand is about, and what sets you apart from the competition in seconds. How? With a great display. Approach your trade show display from a theatrical … Read More
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Out in the Cold
by Dave Wendland for Drug Store News February 6, 2014 – For those of us living in the Midwest — and perhaps throughout the country — we have become familiar with a weather term “polar vortex.” No doubt you’ve heard the phrase pinging around the news media in recent weeks. One of the coldest Arctic outbreaks … Read More
The 5 Ps of Picking New Products
by Jenny Kosek for Grocery Headquarters 2014 Nonfoods Handbook February 4, 2014 — The battle for shelf space is raging on and for grocers with limited room in their general merchandise and health and beauty care departments, deciding which new products to bring in, which items stay and which should be replaced is growing increasingly difficult … Read More
What does your target market value?
Posted by Megan Moyer When you are deciding on a price point for your product you have to consider a number of factors. The perceived value of your product could be one of the most important ones; however, that insight isn’t always clear-cut and easily available. Value is a very personal thing. What you value and … Read More
Collaborate with supply chain to maximize marketing budget
Posted by Megan Moyer Making the most of your marketing budget is a feat everyone tries to pull off each year. One way to maximize your marketing dollars is to collaborate with your supply chain partners. Suppliers are sometimes unaware that they can do this, or just haven’t reached out to their distributor partners to join … Read More
Face-to-face conversation still the best way to build relationships
Posted by Megan Moyer In my 20+ years in the workforce, I’ve interacted with all kinds of personalities, although every now and then I do come across a new one. One challenge in any new professional situation is learning everyone’s communication style and adapting to it. In one of my first corporate jobs, I was in … Read More
We learned a lot in 2013; let’s use it in 2014
Posted by Jenny KosekThe Pew Internet and American Life Project recently released results of a Social Media Update survey conducted in 2013. Some interesting findings: 73% of online adults use social networking sites 45% of Internet users over age 65 use Facebook Women favor Facebook, Instagram, and Pinterest; men favor Facebook, Twitter, and LinkedIn LinkedIn is … Read More
Looking back: top posts of 2013
Behind the Shelf is looking back on our most-viewed posts of 2013. Revisit your favorites, or discover our insights and observations for the first time. The Dollars and the Indies: Pt. 1 Mandatory mail order — indie pharmacy’s biggest front-end competitor Finding the local pharmacy Empty chairs and empty tables Connecting the dots Interview with health coach and … Read More
Leave early if you plan to take the wrong train
Posted by Dave Wendland “I knew I was going to take the wrong train, so I left early.” This statement is from the beloved Yogi Berra. But it is also true about launching new products or programs. If the prep work isn’t complete and the idea is simply not ready to go to market, then delay … Read More
Does your package still pop?
Posted by Megan Moyer Just what is it that makes your product package stand out on the shelf? Can you pinpoint the elements that help consumers decide to choose it over a competing product? We’ve worked with multiple manufacturers that successfully secured distribution and were accepted into stores but then had problems selling their product. Of … Read More