by Dave Wendland Ever heard of or been to Wall Drug in Wall, South Dakota? Chances are you have. Visitors from around the country — and beyond — have traversed the largely unpopulated South Dakota plains to reach this unique point of interest. As expressed by the numerous photos adorning the hallways of the store, people from … Read More
marketing
Finding the local pharmacy
by Jenny Kosek I’ve been taking the same route to work for the past four years. I drive on a busy street, popular with drivers looking to avoid the congestion on highways. Still, there’s a particular stretch of this road that can be prone to some back-ups, and I was stuck in one such delay yesterday … Read More
Developing a marketing plan is worth the effort
by Megan Moyer It happens every year. We strategize and put our plan on paper and then we get side-tracked, distracted, misdirected – you name it – and we end up creating campaigns or one-off promotions to meet immediate needs. We don’t have time to step back and determine how or if it fits into … Read More
Henry Ford, Value Master
by Jenny Kosek I can’t stop thinking about Henry Ford. In 1913, the auto tycoon had a problem. Despite the tremendous boom of the newly hatched auto industry, Ford simply could not get people to work for him. Quickly exhausted and bored by the mind-numbing tedium of assembly line work, men quit as quickly as … Read More
Trade shows don’t have to break the bank
Posted by Amy Kasza It’s a simple fact: if you spend an arm and a leg to get your consumer healthcare product in front of buyers at a trade event, you will be left off-balance when it comes time to support that product’s success at retail. How do you wisely spend trade show dollars and … Read More
The kids want their summer back
by Jen Johnston Ah, summer is finally in full swing. The kids are finally out of school. Time for hot weather, vacations, bar-b-ques, and. . .back-to-school promotions? Perhaps I am just paying more attention in 2013, but back-to-school advertising seems to be happening earlier than ever. In fact, some retailers began their promotions on school … Read More