By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series How do you let customers know about new items in your store? For every retailer, the answer may be different, but the opportunity is the same. New items – whether they are new to market launches or simply … Read More
front-end
15. Rotate your endcaps every 45 to 60 days
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Endcaps present an exciting opportunity for pharmacies to build impulse and add-on sales. But you have to approach your endcaps strategically, and there are some dos and don’ts that can contribute to your success: DO choose a theme … Read More
70. Resize your department based on market needs
By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series If you’re following your planogram recommendations to a T, you might want to take some time to review your departments and see if your current sizes are meeting the needs of your store. If not, it might be … Read More
Is your pharmacy an In-and-Out Burger?
by Jen Johnston Is your pharmacy an “In-and-Out Burger” or a “TGI Fridays”? Do your patients come to fill their scripts and quickly leave or do they feel comfortable taking their time? I visited a pharmacy last fall where one of the main entrances was positioned directly next to the pharmacy counter. The other entrance led … Read More
Mandatory mail order — indie pharmacy’s biggest front-end competitor
by Jen Johnston Last year, HRG surveyed independent pharmacies about many topics, one of which was who their biggest competitors are when it comes to their front-end. One east coast pharmacist called me during the midst of Hurricane Sandy cleanup because his power was out and he couldn’t complete the online survey, but he had … Read More
Appearance Matters
by Megan Moyer I enjoy shopping at drug stores, especially independents. I have fond memories of going to the drug store as a kid to get a candy bar and a comic book for the 5-hour drive to our grandparents’ house. My first job, in my teens, was at an independent pharmacy where I guess … Read More
Why Gen Y?
by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More
Your product assortment can be your differentiator
by Megan Moyer We often talk to independent pharmacies about finding their niche in the community. The trouble is many indie pharmacists aren’t sure where to begin to figure this out. One place to start is to review your product assortment. A good approach is to look at your competitors, customers, and community. You can … Read More