by Jen Johnston Most brands have a PowerPoint® presentation that their sales team uses when meeting with retail buyers. I am willing to wager that most brands think their presentation is “good enough.” Since manufacturers regularly come in to the Hamacher offices to present their products for consideration in independent pharmacy planograms, I’ve seen a … Read More
competitive advantage
69. Determine your points of differentiation
By Sean Grudzinski for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series I have heard many times from retailers, “How can I compare to or compete with Wal-mart?” Many retailers struggle with that question. Let’s be honest, it would be difficult to “out Wal-mart” Wal-mart. The question should not be “How can I be … Read More
28. Evaluate your competitors’ strengths and weaknesses
By Steve Choate for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series When was the last time you SWOT′ed? No, I do not mean swatting flies or mosquitos! I mean, when was the last time you looked at your major competitor to understand their Strengths, Weaknesses, Opportunities and Threats? When … Read More
Give shoppers a condition-specific roadmap to garner add-on purchases and store loyalty!
By Jen Johnston My preschooler has a medical condition called fructose malabsorption. (It is a condition that may affect up to 33% of people, although most don’t realize it.) Like many medical conditions, there are a lot of ins and outs – especially ingredients that are off limits. This goes for food (no agave nectar, … Read More
92. Solicit customer suggestions
By Angela Pinkstaff for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series A large specialty chain was moving into a new community, and there was very vocal opposition from residents about the threat the chain might pose to local businesses. Rather than skirt the issue, the store opened its doors to the community at … Read More
What Are You Doing?
by Dave Wendland for Drug Store News UpMarketing Blog April 21, 2014- Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” In this shtick, two performers stand together on stage. One begins performing a … Read More
Baby boomer women are a unique set of shoppers
by Jenny Kosek Baby boomer women aged 50+ own more than three fourths of our nation’s financial wealth. These women are the healthiest, wealthiest, and most active generation of women in history. They are an incredibly important market in the HBW/CPG space, contributing to 93% of all OTC sales. And they seem to love independents. Our … Read More
The value of your brand — part two
by Megan Moyer In my previous post I talked about the importance of explicitly defining your brand from the outset and offered some things to think about when identifying the attributes you want your product to be known for. Today, I’m going to focus on how a well-established brand saves time by guiding marketing and sales … Read More
Collaborate with supply chain to maximize marketing budget
Posted by Megan Moyer Making the most of your marketing budget is a feat everyone tries to pull off each year. One way to maximize your marketing dollars is to collaborate with your supply chain partners. Suppliers are sometimes unaware that they can do this, or just haven’t reached out to their distributor partners to join … Read More
Medicated skincare manufacturers are missing an opportunity
by Jenny Kosek Attention medicated skincare manufacturers:You don’t get female consumers. Well, acne product manufacturers might. Visit the website of any of the major acne treatment lines, and you’ll see attractive, fresh-faced, smiling young people cavorting about, proud to show their acne-free faces in public after using the advertised product. There are positive tips and tricks … Read More
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