From the desk of Holly Jablonowski, project manager, for the Focus on Fixtures blog series Our custom reorder website is a very efficient, streamlined solution for ongoing, seamless delivery of replacement or missing pieces that are often requested as part of a fixture reset. We worked with a retail chain to update their beauty department, handling … Read More
From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series We have a number of ways we can help stores, brands, and even wholesale distributors in their efforts to update departments and set or reset store fixtures. In addition to project management and creating the fixture planograms, product planograms, and … Read More
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 27, 2018For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is formed.For this article, I will examine three of the many elements that can … Read More
By Angela Pinkstaff, director of business development It happens to all of us – we aren’t even halfway through the next year’s event planning when “trade show dread” starts creeping up. Of course, there are always shows we love to attend, when we get to catch up with colleagues and friends from across the industry. … Read More
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series A large facet of the fixture coordination services we offer is fixture planograms, however, we also can offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms. Many brands … Read More
By Megan Moyer, senior marketing communications specialist I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated in the waiting … Read More
From the desk of Kelly Zygowski, junior category analyst, for the Focus on Fixtures blog series We have a long history of creating HBW planograms featuring a data-driven assortment for independent pharmacies to help them serve their customers and increase profitability in their front ends. A few years back, this expertise was employed to help … Read More
By Jen Johnston, CHHC, senior marketing services account manager I smile ear to ear every time I see non-competing brands working together. It’s called collaborative marketing, and I love the definition in this Forbes article: “Collaborative marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence.” It’s a tactic … Read More
By Jen Johnston, CHHC, as seen in Chain Drug Review A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully considering the product’s … Read More
From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series In the retail industry, space planning is a term that is often associated with optimizing the store layout for sales. That means departments, displays, and products are placed in ideal areas so customers can easily find and … Read More