By Megan Moyer, senior marketing communications specialist I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated in the waiting … Read More
By Jen Johnston, CHHC, senior marketing services account manager I smile ear to ear every time I see non-competing brands working together. It’s called collaborative marketing, and I love the definition in this Forbes article: “Collaborative marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence.” It’s a tactic … Read More
By Beth Maas, human resource manager People make your business. Would you agree? It’s you and your staff that bring people back to your store, not the products on the shelves. A good shopping experience has a lot to do with how the customer feels after leaving your store, and how they feel is largely … Read More
by Dave Wendland, vice president, strategic relations, for the Resolutions blog series Regardless of industry or profession, there is an association for nearly everything. In fact, there are about 100,000 registered trade associations within the United States alone, often going by an acronym for brevity (see why in the examples listed below). And, chances are, … Read More
By Megan Moyer, senior marketing communications specialist, for the Resolutions blog series When was the last time you considered your product’s positioning? If sales are going well and your market share is growing, you probably haven’t felt the need to scrutinize how your brand is positioned against competitors, however, that’s exactly when you should make the time … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series When was the last time you took a good, thorough look at competitors to your health, beauty, or wellness (HBW) brand? Perhaps you did a SWOT analysis when you first launched, however new competitors come into the market every year. Furthermore, old competitors … Read More
by Steve Choate, business development manager, for the Resolutions blog series Adding new items or extending a product line seems like the best way to build your business and increase your brand awareness. However, sometimes less is more! Adding items can oftentimes dilute individual SKU sales, and make shopping the shelf for the consumer more … Read More
by Dave Wendland, vice president, strategic relations, for the Resolutions blog series Before joining HRG I was running a small marketing consultancy in San Diego focused on software start-ups and their go-to-market strategies. Not surprisingly, the founders of many of these companies were very proud of their accomplishment and felt strongly that others would simply see it through similar … Read More
By Dave Wendland, vice president strategic relations, for the Resolutions blog series It should be no secret that each shopper’s path to purchase is unique. Their reason for purchase, timing, and chosen outlet are likely different, yet when reviewing sales numbers, many companies make the mistake of homogenizing the data and making unsubstantiated assumptions. As long as … Read More
By Brittany Benson, lean project and research specialist, for the Resolutions blog series It’s hard to find industry articles that don’t talk about how retail is changing or needs to change. I read Seth Mendelson’s recent Editor’s note about his journey (he’s Drug Store News’ new associate publisher/editor in chief), and I thought he had very encouraging … Read More