Written by and published in Elements magazine, July 16, 2014 End caps are the second most-shopped areas in a store, and can be areas of unrealized sales potential for independent community pharmacies. Take your pharmacy’s end caps to the next level by following these tips from Hamacher Resource Group, an expert in retail category … Read More
Front End, in Focus: Tips to Boost Pharmacy Front-End Sales
Written by and published in Elements magazine, July 8, 2014 Most pharmacists have detailed knowledge and quick access to information about their customers’ prescription purchases. Either from memory or with a few clicks, it’s easy to retrieve the month that Mr. Jones switched statins, or the brand of fibromyalgia medication Ms. Andersen prefers. That … Read More
5 Types of Independent Pharmacy Shoppers
Written by and published in Elements magazine, July 10, 2014 What types of people are shopping in your pharmacy’s front end? A recent study, Independent Pharmacy Shoppers: Who, What, and Why?, conducted by the Healthcare Distribution Management Association (HDMA) and Hamacher Resource Group, identified five categories of shoppers that frequent independent pharmacies. The efficient … Read More
10 Numbers to Know
Written by and published in Elements magazine, June 25, 2014 About 23,000 independent pharmacies are in business today. Despite pressure from mail order, third party reimbursements and brick-and-mortar competition, that number hasn’t changed significantly in recent years. What is changing is how independents do business. Take a look at the trends in independent pharmacy … Read More
Expertise in skin care is one way to build shopper loyalty
by Jennifer Johnston for Chain Drug Review August 19th, 2013 Unlike traditional skin care products, which are typically used for moisturizing, medicated skin care products provide relief from such conditions as acne, eczema, rashes and itching, rosacea, warts, and psoriasis. These products can be found across the store in multiple categories, or in a … Read More
Fixing Your Fixtures: Tips for Selecting Pharmacy Shelving
Written by and published in Elements magazine, June 15, 2016 Your pharmacy’s fixtures support your front-end sales, organize your back-end workflow and influence how patients perceive the level of service and care you provide at your pharmacy. Despite all the work your pharmacy’s shelving and fixtures do to support the success of your business, … Read More