How to Make the Most of End Cap Displays

July 23, 2014By Articles, Independent Pharmacy

  Written by and published in Elements magazine, July 16, 2014 End caps are the second most-shopped areas in a store, and can be areas of unrealized sales potential for independent community pharmacies. Take your pharmacy’s end caps to the next level by following these tips from Hamacher Resource Group, an expert in retail category … Read More

Front End, in Focus: Tips to Boost Pharmacy Front-End Sales

July 21, 2014By Articles, Independent Pharmacy

  Written by and published in Elements magazine, July 8, 2014 Most pharmacists have detailed knowledge and quick access to information about their customers’ prescription purchases. Either from memory or with a few clicks, it’s easy to retrieve the month that Mr. Jones switched statins, or the brand of fibromyalgia medication Ms. Andersen prefers. That … Read More

5 Types of Independent Pharmacy Shoppers

July 17, 2014By Articles, Independent Pharmacy

  Written by and published in Elements magazine, July 10, 2014 What types of people are shopping in your pharmacy’s front end? A recent study, Independent Pharmacy Shoppers: Who, What, and Why?, conducted by the Healthcare Distribution Management Association (HDMA) and Hamacher Resource Group, identified five categories of shoppers that frequent independent pharmacies. The efficient … Read More

10 Numbers to Know

July 1, 2014By Articles, Independent Pharmacy

  Written by and published in Elements magazine, June 25, 2014 About 23,000 independent pharmacies are in business today. Despite pressure from mail order, third party reimbursements and brick-and-mortar competition, that number hasn’t changed significantly in recent years. What is changing is how independents do business. Take a look at the trends in independent pharmacy … Read More

Expertise in skin care is one way to build shopper loyalty

August 19, 2013By Articles, Independent Pharmacy

  by Jennifer Johnston for Chain Drug Review August 19th, 2013 Unlike traditional skin care products, which are typically used for moisturizing, medicated skin care products provide relief from such conditions as acne, eczema, rashes and itching, rosacea, warts, and psoriasis. These products can be found across the store in multiple categories, or in a … Read More

May I Help You? Really.

June 7, 2013By Articles, Independent Pharmacy

  by Dave Wendland for Drug Store News UpMarketing blog June 7, 2013 Perhaps I have become too cynical. But really, when did providing customer service become an inconvenience for some retail staff? Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins … Read More