Written by and published in Elements magazine, June 10, 2015 How often do you recommend front-end products to patients? Pharmacist recommendations are vital to improving front-end sales, according to Pharmacist and Patient Conversations at Independent Pharmacy, a recent report from Hamacher Resource Group, a research and marketing firm specializing in consumer health care, and the Healthcare Distribution … Read More

  By Dave Wendland for Drug Store News March 10, 2015 As my son and I visited colleges over the past year, it occurred to me that the process he was going through was not dissimilar to how consumers may approach the selection of their preferred pharmacy setting. I’d like to use this blog post to … Read More

  Written by and published in Elements magazine, April 2, 2015 If you’re constantly stocking the same selection of front-end products, you might be missing out on opportunities to grow your sales. The popularity of front-end categories is always changing. Once you discover what categories are growing, you can adjust your stock to align with … Read More

  Written by and published in Elements magazine, March 13, 2015 If you haven’t thought about how to make your pharmacy appeal to women, now is the time. The U.S. Department of Labor estimates that women make 80 percent of health care decisions for their families and that women are, almost universally, the primary caregivers. … Read More

  Written by and published in Elements magazine, February 20, 2015 How many front-end product recommendations are you making each day? Eight? Five? None? A survey of independent pharmacies, Independent Pharmacy Shoppers: Who, What, and Why?, found that independent community pharmacies make an average of 10 product recommendations a day, but 41 percent of pharmacists … Read More

  Written by and published in Elements magazine, February 11, 2015 Your front end might not be where your independent community pharmacy makes most of its profit, but studies show, it has potential! A new study from Hamacher Resource Group and the Healthcare Distribution Management Association, Pharmacist and Patient Conversations at Independent Pharmacy, found that … Read More

  Written by and published in Elements magazine, September 29, 2014 Some things are just hard to say to patients. Whether the barrier is time (How can I talk to every patient about the great products we sell?) or awkwardness (How do I work “Our price on Allegra® is the best in town” into normal … Read More

  Written by and published in Elements magazine, August 14, 2014 You probably have some ideas about what works and what doesn’t work in your pharmacy’s front end. You may have a good idea of who your best shoppers are or what products sell best in October, for example. But there also may be some … Read More

  Written by and published in Elements magazine, July 16, 2014 End caps are the second most-shopped areas in a store, and can be areas of unrealized sales potential for independent community pharmacies. Take your pharmacy’s end caps to the next level by following these tips from Hamacher Resource Group, an expert in retail category … Read More