by Dave Wendland for Drug Store News UpMarketing Blog April 21, 2014- Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” In this shtick, two performers stand together on stage. One begins performing a … Read More
shopper habits
Baby boomer women are a unique set of shoppers
by Jenny Kosek Baby boomer women aged 50+ own more than three fourths of our nation’s financial wealth. These women are the healthiest, wealthiest, and most active generation of women in history. They are an incredibly important market in the HBW/CPG space, contributing to 93% of all OTC sales. And they seem to love independents. Our … Read More
Does your package still pop?
Posted by Megan Moyer Just what is it that makes your product package stand out on the shelf? Can you pinpoint the elements that help consumers decide to choose it over a competing product? We’ve worked with multiple manufacturers that successfully secured distribution and were accepted into stores but then had problems selling their product. Of … Read More
Is your pharmacy an In-and-Out Burger?
by Jen Johnston Is your pharmacy an “In-and-Out Burger” or a “TGI Fridays”? Do your patients come to fill their scripts and quickly leave or do they feel comfortable taking their time? I visited a pharmacy last fall where one of the main entrances was positioned directly next to the pharmacy counter. The other entrance led … Read More
Medicated skincare manufacturers are missing an opportunity
by Jenny Kosek Attention medicated skincare manufacturers:You don’t get female consumers. Well, acne product manufacturers might. Visit the website of any of the major acne treatment lines, and you’ll see attractive, fresh-faced, smiling young people cavorting about, proud to show their acne-free faces in public after using the advertised product. There are positive tips and tricks … Read More
Why Gen Y?
by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More
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