What Are You Doing?

April 28, 2014By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing Blog April 21, 2014- Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” In this shtick, two performers stand together on stage. One begins performing a … Read More

Does your package still pop?

January 13, 2014By Behind the Shelf Blog, Brand Marketing

Posted by Megan Moyer Just what is it that makes your product package stand out on the shelf? Can you pinpoint the elements that help consumers decide to choose it over a competing product? We’ve worked with multiple manufacturers that successfully secured distribution and were accepted into stores but then had problems selling their product. Of … Read More

Medicated skincare manufacturers are missing an opportunity

November 20, 2013By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek Attention medicated skincare manufacturers:You don’t get female consumers. Well, acne product manufacturers might. Visit the website of any of the major acne treatment lines, and you’ll see attractive, fresh-faced, smiling young people cavorting about, proud to show their acne-free faces in public after using the advertised product. There are positive tips and tricks … Read More

Why Gen Y?

July 23, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More

Beautiful opportunities

July 11, 2013By Focus on the Pharmacy Front End Blog, Independent Pharmacy

by Jenny Kosek Drug Store News’ “Patient Views” data is revealing some intriguing insights into the beauty and personal care category. According to their recent polls from Accent Health, 70% of consumers surveyed indicate that they are likely to purchase beauty and hygiene products when filling prescriptions. Furthermore, 3 in 5 consumers said that looking … Read More