by Dave Wendland, Vice President, Hamacher Resource Group, as seen in Insight Magazine, July 2015, pages 14-15, and on QS/1.com. In October 2014, an article by Hamacher Resource Group entitled “The Power of Profiling” appeared in Insight. That editorial highlighted five shopper types from a 2013 study: Independent Pharmacy Shoppers: Who, What, and Why? … Read More
shopper habits
Variety of factors exert influence on consumers
by Cari Sass for Chain Drug Review January 5, 2015 In a multipart series during 2014 our team has examined key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In our final … Read More
In brand marketing, relevance to consumer is critical
by Jenny Kosek for Chain Drug Review December 9, 2014 In a multipart series during 2014, our team is examining key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column, … Read More
For consumers, value, not price, is paramount factor
By Megan Moyer for Chain Drug Review October 27th, 2014 In a multipart series throughout 2014, our team is examining key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column … Read More
Total Recall
By Dave Wendland Do you know what your potential shoppers recall in just three seconds? It’s a fact: that’s how much time you’re afforded in today’s fast-paced, attention-starved retail world to make an impression. Despite ever-increasing competition, more fickle shoppers, and waning loyalty, the goal of retail has remained largely unchanged: You want your customers … Read More
Product attributes impact buyers, shoppers
by Jenny Kosek for Chain Drug Review August 25, 2014 In a multipart series during 2014, our team will examine key product attributes and marketing tactics from two different perspectives — the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
Signs of the Times
by Dave Wendland Helping shoppers navigate retail aisles amidst the sea of bright-colored packages, crowded shelves, and ever-evolving sub-categories has never been more challenging. Given the available three-to-seven seconds of consumer attention at shelf, smart retailers are looking to make shopping easier with at-shelf signage communicating key attributes that are making a difference in product … Read More
How shelf placement impacts retail buyers, shoppers
by Jenny Kosek for Chain Drug Review In a multipart series during the balance of the year, our team will examine key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. We believe readers will benefit from an objective picture of the viewpoints that contribute to a product’s success … Read More
Let’s get personal
By Dave Wendland Make no mistake: homogenized retailing is no longer relevant. Today’s shoppers demand a personalized experience that puts their needs, interests, and desires at the center. But what about supply chain logistics? Well, if you take a page out of the country’s largest retailer who in March opened their first convenience store format, … Read More
Product Packaging Involves More Than Meets the Eye
by Dave Wendland for Chain Drug Review April 18, 2014 In a multipart series during 2014 our team will examine key product attributes and marketing tactics from two different perspectives — the consumer/shopper and the retail buyer. Our hope is that retail and wholesale buyers and product manufacturers will benefit from an objective picture of … Read More
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