From the desk of Julie Massey, visual assets manager Over the years of working at HRG, I’ve been asked to explain what a high-quality image is and why it should be important to manufacturers. I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it […]
From the desk of Julie Massey, visual assets manager When it comes to beauty products – specifically cosmetics and nail care – there’s a different standard for effectively photographing them so the online experience comes as close as possible to the in-store. Because cosmetics are applied to prominent and delicate features, it’s important for most users […]
From the desk of Julie Massey, visual assets manager I mentioned in my previous post that glamour photographs (also known as beauty shots) of your product are essential for your marketing materials. Because these images are for use in materials you create, you have more creative license to depict your product in a manner that is […]
From the desk of Julie Massey, visual assets manager The reality of the omnichannel marketplace is that you have to be more diligent than ever to make sure your product images are of the highest quality everywhere they appear in order to protect the integrity of your brand. And because there are multiple places product photos […]
From the desk of Colleen Volheim, manager of Category Research and Analysis Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month.
Being out of critical items could lose customers From the desk of Tom Boyer, director of national accounts Never Outs® are just like they sound — items that should never be out of stock. HRG’s proprietary Never Outs list is part of the monthly delivery of the TEMPS® Category Manager program. Each month this list of items in […]
From the desk of Colleen Volheim, category research and analysis manager How is your front-end performing? Is your assortment right? Are you carrying the products that offer the most sales and profit potential? Finding the right mix can take a little work. We can help with the TEMPS® Category Manager program which offers the ideal […]
From the desk of Colleen Volheim, category research and analysis manager Shifts in our industry and among the population are moving consumers to rely more on accessible healthcare providers such as pharmacies. With pharmacies developing more innovative services and ways to deliver them, offering a fresh, engaging shopping experience is one way to outpace the competition.