HRG analysts reviewed over 2,485 new health, beauty, and wellness products in 2017. The emerging brands were identified using their unbiased, weighted review of promotional support, product innovation, importance to community pharmacy, and earning as well as category growth potential, to determine future performance. Colleen Volheim, HRG category research & analysis manager, reviewed key sales indicators and distribution within community pharmacies to select the new items trending to be the top 50 performers.
HRG’s vast database of HBW CPG products is the source of solutions for various supply chain clients. It contains a multitude of item attributes including UPCs/GTINs, directions for use, product dimensions and digital images, unit of measure, ingredients, and many other discrete snippets of information. Data can be used to improve the shopping experience on an e-commerce site, provide insights about competing products, or populate a pharmacy’s POS system or a wholesaler’s online ordering system, to name a few.