by Shawn Theesfeld Your data’s organized. Your website’s great. Now you need to reach customers to let them know you’ve got it all together. What are the most effective ways to share what your business offers? Changing technology has given us more ways than ever to reach customers and provide them with opportunities to interact … Read More
technology
With help, re-doing your website is easier than you think
by Shawn Theesfeld Got your company’s data organized and ready to share with clients and customers? Awesome. Now you need to identify the best options to share that data externally. Most likely, the place to start is your website. Take a long, hard look at your website, and ask: •             Does it meet current best … Read More
Choose your social media platforms strategically for best ROI
by Jenny Kosek Visit the website of one of your favorite brands. How many social media connect-to icons are plastered on the front page? Just Twitter and Facebook? Twitter, Facebook, Pinterest? Or do you see a dozen icons just begging you to connect? Just because the platform exists does not mean it’s worth your time and … Read More
Face-to-face conversation still the best way to build relationships
Posted by Megan Moyer In my 20+ years in the workforce, I’ve interacted with all kinds of personalities, although every now and then I do come across a new one. One challenge in any new professional situation is learning everyone’s communication style and adapting to it. In one of my first corporate jobs, I was in … Read More
What not to Tweet
Posted by Jen Johnston I want to offer you some advice about what not to tweet. My message is simple: If you are a brand, do not tweet the exact same message day after day for four years. Yes, I actually know of a CPG brand that has been doing this since at least 2009. They … Read More
The Dollars and the Indies: Pt. 3
by Jenny Kosek Dollar stores are positioned either in areas underserved by supermarkets or drug stores, or in strip malls next to big box retailers to lure consumers to a faster, easier shopping experience. Where is your store? Chances are you’re in a small downtown or perhaps well away from busy retail areas in your community. … Read More