How is your brand holding up?

October 14, 2013By Behind the Shelf Blog, Brand Marketing

by Megan Moyer At what point in its lifecycle is your product? Introduction, growth, maturity, or decline? If you’re in maturity or decline, it may be time to conduct a brandformation – an assessment of consumer perception of your brand. Once you’ve reached the maturity stage, that’s the time to explore how consumers view the brand … Read More

Henry Ford, Value Master

August 8, 2013By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek I can’t stop thinking about Henry Ford. In 1913, the auto tycoon had a problem. Despite the tremendous boom of the newly hatched auto industry, Ford simply could not get people to work for him. Quickly exhausted and bored by the mind-numbing tedium of assembly line work, men quit as quickly as … Read More

Can you name that product in 12 hours or less?

July 10, 2013By Behind the Shelf Blog, Brand Marketing

by Amy Kasza The average shopper pauses at a drugstore shelf for mere seconds to make a purchase decision. First impressions are everything. At that “point of decision,” your product’s name can make or break the sale. Unless you have a multi-million dollar marketing budget to surround consumers in multi-channel messages that imprint your product’s … Read More

Dart and science

March 25, 2013By Industry Intuition, Views

by Dave Wendland for Drug Store News UpMarketing blog March 25, 2013 “The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management. Ironically, Einstein also said “if we knew what it was we were doing, it would not … Read More