EXPERT SPACE PLANNING 

Eliminate planogram inaccuracies to avoid lost sales and profits

For a seamless set or reset experience, you need fixtures and the pieces (trays, holders, etc.) used to house all the necessary products to fit, so there are no surprises during at-shelf execution.

Think of all the players that may be involved in a reset: brands, retailers, merchandising implementation crews, fixture manufacturers to name a few. Who is creating planograms? Are they using space management software, or some other tool? Do they have all of the necessary data to create an accurate planogram? For example, some brands create planograms, but they may not have the precise measurements for the trays and other fixtures, meaning the planogram they provide is inaccurate. Other brands simply use a spreadsheet to create the shelf arrangement. Some fixture companies use tools other than space management software to validate the fit, but that tool may not take all the appropriate factors into account.

Then there is the coordination between all the players so all runs smoothly from beginning to end – implementation in store. Without strong project management, there are plenty of opportunities for confusion and errors. If the section cannot be set as planned, key items may not make it to the shelf, and significant sales and profits could be lost. The highly customized nature of trays alone means that you can’t just “squeeze” a product in. Especially in categories with frequent changes to the assortment, it’s essential to eliminate inaccuracies in the planogram.

HRG’s retail expertise combined with our knowledge of space planning software is essential to establishing business rules that ensure everything fits. We use the planogram files provided by a retailer or a brand to extract the dimensions and number of trays, graphics, holders, clips, and space savers used in a new configuration. We also validate that everything the brand expects to fit on a wall will indeed fit, a definite must for efficient and effective at-shelf retail execution.

Using our collaborative approach and proven project management practices, we’ve partnered with fixture manufacturers, merchandisers, stores, and brands to streamline the process for all parties involved. Brands that are distributed in several channels know that some chains have their own fixtures that have to be used. Our team will review the retailer’s fixture database to find the necessary trays in order to merchandise the products as the brand’s product planogram depicts.

It’s worth a conversation to see if our space planning resources are right for you. Contact us to schedule a no-pressure introductory meeting.

Looking for space planning resources related to optimizing store layout, creating planograms, or performing data analytics? Check out our Assortment Planning and Placement page.
Looking for other fixture coordination services? Click here.