ASSORTMENT PLANNING AND PLACEMENT

Create the right product assortment for your business

Assortments that are profitable for retailers and distributors are based on data-driven shelf placement. Store plans should be built with intuitive department adjacencies to encourage basket building and impulse buys. Both should be rooted in shopper insights. HRG is well practiced at interpreting raw data and employing our knowledge of various retail markets and channels, along with consumer preferences and trends, to create product assortments that meet customer needs and sales goals. 

Manufacturers utilize our services to help determine the category, channel, retailers, and/or departments that are best suited for their brand. 

Seamless extension of your category management team 

  • Product and category experts with years of experience creating profitable assortments and accurate planograms for numerous retail channels including drug, home improvement, convenience, specialty, and mass
  • Retail planograms built to fit fixtures, improve the shopper experience, and result in increased sales​
  • Retailers and distributors refer their suppliers to HRG

Without the right product assortment in place, customers don’t find what they are looking for, retailers lose register rings, salable SKUs stagnate in distribution centers, and brands’ profits dwindle.

Explore our ASSORTMENT PLANNING AND PLACEMENT services

PLANOGRAM AND RETAIL PRICING PROGRAMS

The same processes we’ve used to power our planogram and retail pricing programs for the independent pharmacy channel for 40 years can be leveraged for other retail channels.

CUSTOM PLANOGRAMS

A good planogram is the bedrock of in-store success and is a critical part of the toolbox for retailers, brand manufacturers, and wholesale distributors. We provide planograms that are realistic, efficient, and effective.

PRICING ANALYSIS

When developing a retail pricing strategy, just guessing can cause you to leave money on the table. You must consider regional pricing differences, pricing parity, line or family pricing, product positioning (value vs. premium), and channel variations. 

SURGE PLANOGRAMS

When you have a surge of planogram needs that outmatches available internal resources, we'll learn your business rules and store merchandising guidelines to execute planograms to specification by deadline.

SHOPPER SOLUTION CENTER

These free-standing retail displays are available in a variety of sizes and feature a curated product assortment consisting of multiple brands that address a particular condition, season, lifestyle, or other outlined initiative.

If you could use assortment planning support, contact us to discuss your needs. We’ll craft a solution that works for you and your budget.

Are you looking for information tailored to the independent pharmacy channel? Or based on your industry? Launch into more tailored information by starting on our Who We Serve pages.