We analyzed new health, beauty, and wellness items introduced in 2017 to find 50 Emerging Brands for a Drug Store News special report to be published in May. Here are three of the high-performing brands from each category that will be featured.

 Beauty

Mederma AG Face Cream 2oz

OTC

TUMS Extra Strength 750 Antacid Chewy Bites Assorted Berries 32 Count

 Wellness

Parodontax Daily Fluoride Anticavity And Antigingivitis Toothpaste Whitening 3.4oz