RESEARCH REPORTS Insights you can’t get anywhere else This HDMA-sponsored report delves into the dialogue between independent pharmacists and their customers and how those communications impact consumer purchasing decisions. It outlines the types of products pharmacists are recommending to patients, as well as how manufacturers, distributors, and others can better equip pharmacists to more effectively engage … Read More
RESEARCH REPORTS Insights you can’t get anywhere else This report puts a spotlight on the independent pharmacy front-end — also known as front-of-store — customer. It identifies shoppers’ behaviors, their purchase preferences and practices, and potential barriers that stand in the way of further engagement with independents. It will serve as a springboard to action that encourages organization-wide enthusiasm to … Read More
RESEARCH REPORTS Insights you can’t get anywhere else In October 2011, Hamacher Resource Group (HRG), the Healthcare Distribution Management Association (HDMA) and the Consumer Healthcare Products Association (CHPA) released a  white paper titled Supply Chain Collaboration: Maximizing Health, Beauty, and Wellness Product Sales in Independent Pharmacy. This original research revealed six non-prescription product categories that performed … Read More
RESEARCH REPORTS Insights you can’t get anywhere else This study shares how healthcare distributors work with their pharmacy customers to provide displays, advertising support, and marketing guidance (including category management) to put the right HBW products within easy reach of pharmacy shoppers. It also offers exclusive analysis and action items for each segment of the independent pharmacy HBW supply chain … Read More
RESEARCH REPORTS Insights you can’t get anywhere else At a time when prescription medicine reimbursements are dramatically squeezed under both Medicare Part D and the new Medicaid Average Manufacturer Price (AMP) calculation, independent pharmacies may choose to re-evaluate revenue streams in search of sustainable, new market opportunities. A key potential growth area can be found within health, beauty and wellness (HBW) products, … Read More