Test & Learn Strategy for New Products

INFOGRAPHICS Insights you can’t get anywhere else For more information on this new product roll out strategy, see the Forbes Agency Council article by HRG, “Bringing Product Concepts to Reality: Scale or Fail.” This information originally appeared in the October 2017 issue of ROI for Manufacturers, our free e-newsletter for CPG manufacturers in the health, beauty, and … Read More

Be Sure Your Images Make An Impact E-book Infographic

INFOGRAPHICS Insights you can’t get anywhere else Taken from the HRG-authored e-book, Be Sure Your Images Make An Impact, the infographic below highlights key qualities to consider to ensure images you are using in promotional materials, your ordering system, and/or on e-commerce sites, to name a few, are accurate, current, and high-quality.   DOWNLOAD INFOGRAPHIC  

Buyer Presentation E-book Infographic

INFOGRAPHICS Insights you can’t get anywhere else Taken from the HRG-authored e-book, The Most Important 20 Minutes of Your Year, the infographic below highlights a few of the important items CPG manufacturers should be sure to include when creating their buyer presentations.   DOWNLOAD INFOGRAPHIC  

Top 3 Questions Buyers Want Answered

INFOGRAPHICS Insights you can’t get anywhere else As you prepare for buyer meetings and develop your buyer presentation, make sure it addresses the top questions a buyer wants answered.

Channel Margin Strategy – Subcategory infographics

INFOGRAPHICS Insights you can’t get anywhere else It is easy to make the assumption that margins and the spread across items in a subcategory is relatively small – especially for the top performing items. HRG analysis illustrates the significant variances not only between class of trade but also between top performing products. These are insights … Read More