After helping many CPG manufacturers improve their buyer presentations, HRG is providing an e-book, The Most Important 20 Minutes of Your Year, Buyer Presentations: A Guide for CPG Manufacturers, that offers an overview of key elements that should be considered when crafting the important presentation. The e-book will help manufacturers feel confident they are providing what the buyers want to know when determining whether to add a product to their store’s assortment. Some of the topics covered in the e-book are:

  • What Should be Included
  • The 20/20 Rule
  • Design to Engage
  • The Meeting
  • Getting Started

Download the e-book!