The most important 20 minutes of your year
After helping many CPG manufacturers improve their buyer presentations, HRG is providing an e-book, The Most Important 20 Minutes of Your Year, Buyer Presentations: A Guide for CPG Manufacturers,
that offers an overview of key elements that should be considered when crafting the important presentation. The e-book will help manufacturers feel confident they are providing what the buyers want to know when determining whether to add a product to their store’s assortment. Some of the topics covered in the e-book are:
- What Should be Included
- The 20/20 Rule
- Design to Engage
- The Meeting
- Getting Started