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Upsher-Smith Laboratories, Inc. has strong roots in pharmacy and understands that the work pharmacists do at every level is vital to patient care. Hamacher Resource Group shares their passion for pharmacy, and we are proud to introduce the third e-book in Upsher-Smith's free e-book series for pharmacists, Promotional Event Planning Made Easy. The other e-books in the series include Community Pharmacy: Foundation for the Future and The Front-End Opportunity: Capitalizing on the Highly Profitable Pharmacy Front-End.US_eBook_Promotional_Events

This third e-book in the series shares insights on how to effectively plan and execute a successful promotional event. Hosting or participating in events affords opportunities to build stronger relationships with an existing loyal customer base, while attracting new patrons. Included in this e-book are nine benefits of organizing a well-planned promotional event:

  • A New Point of Differentiation
  • Stronger Relationships
  • Sharpened Focus
  • Visible Community Support
  • Free Publicity
  • Sales Lift
  • Positive Word-of-Mouth
  • Expanded Staff Skills
  • Testing of New Ideas

You may be using a number of marketing tools to drive business to your store, but are you using the most effective ones? This e-book will help you navigate event planning, including tips, ideas, and examples, of how you can most efficiently use in store events.

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