The Market Basket infographic highlights findings from research conducted in 2011 and detailed in the research report, Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales, which showcased categories outperforming at independent pharmacy over chain drug stores. We also went back to POS data gathered during research for the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?, to look for similarities or differences in what typically was found in the same market basket.
