Insights you can't get anywhere else

The Front-end Gross Margin infographic illustrates data from research conducted in 2011 and detailed in the research report, Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales, which showcased categories outperforming at independent pharmacy over chain drug stores. POS data gathered during research for the  2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?, reveals which categories have the highest gross margins in independent pharmacy in comparison to their percent of sales.