A three-part blog series by Brittany Benson, manufacturer research specialist
I had one of those pivotal life moments recently where I began re-evaluating what is important to me, and especially how I choose to spend my time. I began thinking about how quickly life can take over if we let it. Just as quickly, our human emotions can pave the way or be stuffed to the bottom and dismissed when making decisions about our to-do lists. In life, in business, and in our personal endeavors, it is important to identify and set your sights on where you want to focus, and on how you operate.
There are so many options in front of us every day. It has become extremely important to learn how to filter through massive amounts of information and quickly make informed decisions. One of your customers may think they’ve got it all figured out, but perhaps those Google search results weren’t accurate, or that nosy neighbor misdiagnosed them. Isn’t it great that your customer came to your store to solve whatever problem they are facing that day? You are a great resource to either confirm the customer’s research, or to redirect and guide them to where they need to be. Don’t forget that they may also rely on you to lend a hand emotionally when they are scared or in pain and don’t know 
what else to try next. What a blessing to be able to offer that human understanding and help when it may be most needed!
There are multiple articles I’ve run across recently that were around this common theme of the human connection as part of a shopping experience, and it got me thinking: Let’s bring human elements back to human interactions. I have a few thoughts about how you can ensure you keep a strong connection with your customers, and in my next blog post, I’ll offer ideas and examples of how to build those relationships.