Waukesha, Wisconsin – March 1, 2018 – Hamacher Resource Group, Inc. (HRG) will help independent pharmacists and their staff learn more about the natural products landscape through its new blog series, “Step into Natural,” debuting March 1st. The series will cover a variety of topics including natural consumer profiles; trending ingredients; lifestyle and doctor-recommended diets; concepts like “free from”, “clean label”, and social responsibility; and more. It will also profile community pharmacies that are excelling in the natural products marketplace. Readers can find the series at hamacher.com/natural, with new posts scheduled to publish weekly for the duration of 2018.
“Natural products are a $180 billion industry and it will only continue to grow,” said Angela Pinkstaff, HRG director of business development. “We surveyed our independent pharmacy clients last year about naturals and 80% of the respondents told us they carry them. This blog series is part of HRG’s initiative to help natural brand manufacturers and independent pharmacies meet consumer demand. The first step was introducing our new IN.depth Natural publication, and now we’re offering this blog series to help pharmacists understand this ever-changing industry in greater depth.”
Jen Johnston, CHHC, senior marketing services account manager at HRG, will be authoring most of the blog posts in the “Step into Natural” series. Johnston commented, “Angela and I are attending Natural Products Expo West again next week and we are looking forward to identifying new trends and information to share through the blog series to help equip independents in answering shopper questions and capitalizing on this profitable sector.”