Below is a compilation of content from our independent pharmacy channel experts — blog posts and articles are listed, or use the buttons to view e-books, research reports, or infographics.
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By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as … Read More
By Kathy Hagen, data assets specialist, for the Resolutions for Independent Pharmacies blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among … Read More
By Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. … Read More
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series We’ve talked about lifestyle diets before and how they factor into a “natural lifestyle” for many people. The number of different lifestyle diets is vast, and one that has stuck around longer than many imagined is the Paleolithic or “paleo” diet. With a paleo … Read More
By Colleen Volheim, category research and analysis manager, for the Resolutions for Independent Pharmacies blog series You may not give much thought to your store lighting, but it’s very important. Think about when you enter a place of business. What are your impressions of a dully-lit place versus a nice, bright interior? A store that isn’t well … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series The popularity of specific supplements often rises and falls in tandem with their promotion by influential bloggers, magazines, word-of-mouth, and the mainstream media. Supplements for energy are no exception. Americans are an exhausted bunch. Statista.com reported that “Those only managing six hours sleep or … Read More
by Tara Kaifesh, category analyst, for the Resolutions for Independent Pharmacies blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through … Read More
by Mary Hart, project manager and senior data assets specialist, for the Resolutions for Independent Pharmacies blog series I hope you are already having regular store meetings, but if you aren’t, read on for good reasons to start. If you are, read on to see if there are topics to add to your agenda. One great reason … Read More
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Sustainable products are not always natural, and natural products are not always sustainable; however, the two often go hand in hand.Just what is a sustainable product? In the food world, that might mean seafood that is caught or farmed in ways that consider the … Read More