By Jen Johnston, senior marketing services account manager, as seen in Mass Market Retailers The retail landscape is rapidly evolving. Consumer expectations related to technology, novelty, convenience and experience are driving the movement. Those businesses that refuse to innovate are being met with dwindling profits and store closures. However, many stores are taking informed leaps … Read More
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review At the same time mindsets have shifted toward taking care of one’s personal health and wellness, the natural space has expanded and a variety of purported “better for you” and “free from” products have emerged in food, health, beauty, wellness and other lifestyle categories. … Read More
By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, May/June 2019 As I have watched my children grow, my co-workers gain increasing levels of responsibility, and reflected on the number of transitions, changes, and advancements I have made in my own life and career, I have often thought of Dr. Martin Luther King’s … Read More
By Jen Johnston, senior marketing services account manager, as seen in Chain Drug Review The use of technology to improve the shopping experience is on the rise, and the conversation about technology at retail must begin with mobile. Ten years ago, shoppers seeking product information and inspiration would search online from their desktop, browse a paper … Read More
by Megan Moyer, senior marketing communications specialist, for Retail Environments May 23, 2019 While it’s not quite as easy as hitting a reset button, technology can make fixture resets more efficient and less costly. As with any shopper, beauty customers want to be able to find what they’re looking for when they are seeking it. You … Read More
By Dave Wendland, vice president strategic relations, as seen in Drug Store News If your family is anything like mine, you often used to pile the entire family into the automobile for long road trips. With four siblings in my family, our attention spans were not great, and one way we passed the time was to … Read More
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com April 8, 2019 As a 30-plus-year veteran in the field of marketing and a forever student, it never ceases to amaze me how simple solutions are often right in front of our noses. Yogi Berra is credited with saying, “You can see a lot just by observing.” Observation … Read More
By Dave Wendland, vice president strategic relations, as seen in Drug Store News As retail undergoes dramatic changes, stores are struggling to figure out how to quickly right the ship. The decline in traffic and rise in e-commerce are putting pressure on traditional brick-and-mortar stores, causing many to adopt a strategy that creates personalized experiences for … Read More
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com February 12, 2019 Although I’m not certain that they all were “Robert Wendland originals,” my late father had many witticisms to which I credit him. With impeccable timing, a simple, pithy phrase would be spoken that was not only appropriate for the moment but also stuck … Read More
By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, January/February 2019 Is it only me or are days seemingly going by faster causing months and years to literally zoom? Studies suggest that it is an aging thing…I actually disagree with that since aging is a state of mind. One theory is quite scientific, … Read More