by Sean Grudzinski, HRG Product Research & Analysis Manager Before a company enters a new industry, decides to launch a new product, or tries to determine the best address for a new store location, they invest in understanding the existing landscape. It’s easy to see opportunity and potential by taking an objective view of … Read More
merchandising
27. Price wisely against competition
by Donna Boulieu for our 99 Ways to Make a Positive Difference in Your Pharmacy series Pricing wisely doesn’t mean pricing the lowest (which could equate to pricing yourself right out of business). A balance of lower margin competitively priced items, and higher margin less sensitive items is a strategy that can satisfy your customers … Read More
31. Remove slow-moving items from inventory
by Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy series There will always be a few products that just don’t move in your store, for any number of reasons. Naturally, if they consistently don’t sell, you’ll want to remove them from inventory, but oftentimes an item might just experience … Read More
22. Implement planograms — part one
By Kyle Lentz for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series This is part one of a two-part blog series covering how HRG builds their planograms and why it’s important for independent pharmacies to follow them to maximize profits. Implementing planograms assures that you have the right mix of products, in the … Read More
New package? New planogram
by Julie Bonnell They say a picture is worth a thousand words…And a planogram is worth far more in sharing a vision of increased opportunity in a category. When should you consider a planogram? New product introductions are obvious but also consider using planograms when making packaging changes. Seeing how your new packaging concept will … Read More
Looking for a planogram partner? Choose well!
By Julie Bonnell Honesty is the best policy. When I was just starting out in my career, long before HRG, I was responsible for all the marketing materials provided to the sales team. This included planograms. Our planograms made the management team very happy. However, I doubt they were ever executed widely in the field. … Read More
20. Maintain good in-stock condition
by Kyle Lentz for our “99 Ways to Make a Positive Difference in Your Pharmacy” blog series The old saying for independent pharmacy stock levels is, “One for show and one to go.” That’s great for items that typically sell less than one unit per month per store, but what is your philosophy on the higher velocity items that … Read More
48. Recommend your private label/store brand
By Tom Y. for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Let’s Talk About Your Private…..Label In my first blog post, I discussed the benefits of using energy-efficient lighting in your pharmacy. In my second post, I discussed how to clean your pharmacy floors. In my third and final … Read More
93. Position departments to make the most of cross-selling opportunities
By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series It can be difficult to know how to best position departments in your store to make the most of cross-selling opportunities. You may set a category adjacent to departments where it feels applicable, but it may not be the … Read More
90. Cross merchandise
By Lisa Lopez for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Cross merchandising is an easy, effective way to build incremental sales in your pharmacy. When you incorporate cross-merchandising strategies, you offer shoppers convenient, one-stop shopping and allow them to add more items to their basket than they might if … Read More