Follow the trends to attract shoppers to your Oral Care department

by Tina Serson, merchandising analyst, part of Monthly Retailer Category Tips

Implement these tips to increase sales and profits in your Oral Care department.

  • Dry mouth treatments continue to perform extremely well within the independent drug class of trade and outpace total Oral Care sales. Forms available include toothpaste, mouthwash, spray, gel, and lozenges. Review your TEMPS® planogram to ensure you are stocking multiple forms to provide your customers options that fit their lifestyle and prevent walkaways.
  • Watch natural ingredient trends to identify new items to stock with the potential to drive Oral Care sales, such as charcoal toothpaste and charcoal-infused toothbrushes. As consumers continue to become more educated and conscious of what ingredients are in and “free from” the products they use, you too should keep current with the latest natural innovations and possible implications for your customers.
  • On-the-go and portable oral care is a growing segment of the breath remedies subcategory which improved in sales by 2.1% from 2017 to 2018. Johnson & Johnson’s Listerine® Pocket Packs, mint flavor is a Never Outs® item, and recently Johnson & Johnson introduced Listerine® Ready Tabs™ mint flavor in two sizes, which should capture similar success. Both sizes were added to our TEMPS largest set planogram, and you should add them to your department to capitalize on the popularity of this segment and brand.