Monthly Retailer Category Tips — Oral Care

May 12, 2021By Behind the Shelf Blog, Focus on the Pharmacy Front End Blog, Monthly Retailer Category Tips

Position your pharmacy as an oral care destination

by Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips

Carry the products that will position your store as the oral care destination for your customers.

  • Within independent drug, oral care ranks number seven in terms of both dollar and unit sales. Oral remedies is the number one subcategory followed by interdental floss and gum care, then denture care. All three subcategories cater to an older clientele which tends to be the sweet spot for independent drug. Follow your TEMPS® planogram to ensure you have the right product assortment to address the needs of your customers and to maintain profitability for your store.oral care implements
  • Within the mouthwash subcategory, Listerine® is the clear category leader generating 66% of subcategory volume. ACT® and Crest are a distant second and third, with 12% and 11% respectively, however, these brands target different dental care needs and are equally important to your oral care department. New flavors and treatment options continue to enter the market. Some examples include alcohol-free choices and gum therapy products that help reverse signs of early gum disease, redness, bleeding, and inflammation. Focus on keeping the top brands in stock to maximize your profits from this subcategory.
  • Dry mouth continues to be a problem for millions of Americans, many of whom experience it as a side effect of their prescription medication. Did you know that currently over 1,800 drugs list dry mouth as a side effect? There are many treatment options including oral rinses, lozenges, gum, and toothpaste. Carry and promote a significant selection, as these product types all tend to do well in the independent pharmacy market. This will position your pharmacy as destination for your customers already picking up their prescriptions.